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52 Cards in this Set

  • Front
  • Back
Attitude
A favorable or unfavorable evaluative reaction toward something or someone (often rooted in one's beliefs, and exhibited in one's feelings and intended behavior)

a b c
affect (feelings), behavior (tendency), and cognition (thoughts)
Principle of Aggregation (Pg.122)
The effects of an attitude become more apparent when we look at a person's aggregate or average behavior rather than
Role
A set of norms that defines how people in a given social position ought to behave
Foot in the Door Phenomenon Pg.130
The tendency for people who have first agreed to a small request to comply later with a larger request
Low Ball Technique Pg.131
A tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it.
Self Presentation Theory Pg.136
For strategic reasons we express attitudes that makes us appear consistent

This theory assumes that our behavior aims to create desired impressions
Cognitive Dissonance Theory Pg.137
Assumes that to reduce discomfort, we justify our actions to ourselves;

Tension that arises when one is simultaneously aware of two inconsistent cognitions. For example, dissonance may occur when we realize that we have, with little justification, acted contrary to our attitudes or made a decision favoring one alternative despite reasons favoring another
Insufficient Justification Effect Pg.138
Reduction of dissonance by internally justifying one's behavior when external justification is insufficient
Self Perception Theory Pg.141
The theory that when we are unsure of our attitudes, we infer them as much as would someone observing us, by looking at our behavior and the circumstances under which it occurs.
Overjustification Effect Pg. 145
The result of bribing people to do what they already like doing; they may see their actions as externally controlled rather than intrinsically appealing
Self Affirmation Theory Pg.147
A theory that a) people often experience a self image threat, after engaging in an undesirable behavior; and b0they can compensate by affirming another aspect of the self. Threaten people's self concept in one domain, and they will compensate either by refocusing or by doing good deeds in some other domain.
Persuasion pg.224
The process by which a message induce change in beliefes, attitudes, or behavior.
Central Route to Persuasion Pg.226
Occurs when interested people focus on the arguments and respond with favorable thoughts
Peripheral Route to Persuasion Pg.226
Occurs when people are influenced by incidental cues such as speaker's attractiveness
credibility pg.229
Believability. A credible communicator is perceives as both expert and trustworthy.
Sleeper Effect pg.229
A delayed impact of a message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting it.
Attitude Innoculation pg.254
Exposing people to weak attacks upon their attitudes so that when stronger attack come, they will have refutations available.
Social Dominance Orientation
A motivation to have one's group dominate other social groups
Ethnocentric pg.312
Believing in the superiority of one's own ethnic and cultural group, and having a corresponding disdain for all other groups.
Authoritarian Personality pg.312
A personality that is disposed to favor obedience to authority and intolerance of outgroups and those in lower status.
Realistic Group Conflict Theory Pg.317
The theory that prejudice arises from competition between groups for scarce resources.
Ingroup
"Us" - A group or people who share a sense of belonging, a feeling of common identity.

Outgroup-Them
Ingroup Bias- The tendency to favor one's own group
Terror Management Pg.321
According to "terror management theory," people's self-protective emotional and cognitive responses (Including adhering more strongly to their cultural worldviews and prejudices) when confronted with reminders of their mortality.
Spotlight Effect pg.35
The belief that others are paying more attention to one's appearance and behavior than they really are.
Illusion of Transparency pg.34
The illusion that our concealed emotions leak out and can be easily read by others.
Self Concept
A person's answers to the question "Who am I?"
Self Schemas pg.37
Beliefs about self that organize and guide the processing of self-relevant information. - help us organize and explain experiences. ex.being athletic
Self-Reference Effect Pg. 37
The tendency to process efficiently and remember well information related to oneself
Possible Selves ch.2
Images of what we dream or dread becoming in the future
Social Comparison ch.2
Evaluating one's abilities and opinions by comparing oneself with others.
Individualism pg.41
The concept of giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications.
Collectivism pg.41
Giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly.
Interdependent self pg.41
Construing one's identity in relation to others.

-related to collectivism
Impact bias pg.49
Overestimating the enduring impact of emotion-causing events
Immune neglect
The human tendency to neglect the speed and the strength of the "psychological immune system," which enables emotional recovery and resilience after bad things happen
Dual Attitudes Pg.50
Differing implicit (automatic) and explicit (consciously controlled) attitudes toward the same object. Verbalized explicit attitudes may change with education and persuasion; implicit attitudes change slowly, with practice forms new habits.
Self-esteem pg/51
A person's overall evaluation or sense of self worth
Self-Efficacy pg.55
A sense that one is competent and effective, distinguished from self-esteem, one's sense of self worth. A bombardier might feel high self-efficacy and low self-esteem.

aka how competent we feel on a task
Locus of Control
The extent to which people perceive outcomes as internally controllable by their own efforts and actions or as externally controlled by chance or outside force
Learned Helplessness pg.56
The hopelessness and resignation learned when a human or an animal perceives no control over repeated bad events.
self serving bias
the tendency to perceive oneself favorably
Self serving attribution
A form of self serving bias; the tendency to attribute positive outcomes to oneself and negative outcomes to other factors
Defensive Pessimism
The adaptive value of anticipating problems and harnessing one's anxiety to motivate effective action
False consensus effect
The tendency to overestimate the commonality of one's opinion and one's undesirable or unsuccessful behaviors.
False Uniqueness Effect
The tendency to underestimate the commonality of one's abilities and one's desirable or successful behaviors.
Group-serving Bias
Explaining away outgroup members' positive behaviors; also attributing negative behaviors to their dispositions (while excusing such behavior by one's own group)
Self-handicapping PG.71
Protecting one's self image with behaviors that create a handy excuse for later failure
Self Presentation
The act of expressing oneself and behaving in ways designed to create a favorable impression or an impression that corresponds to one's ideals
Self-monitoring
Being attuned to the way one presents oneself in social situations and adjusting one's performance to create the desired impression.
False Modesty Phenomenon
We often display lower self esteem than we privately feel
Depressive Realism
The tendency of mildly depressed people to make accurate rather than self-serving judgments, attributions, and predictions.
Explanatory Style pg.517
One's habitual way of explaining life events. A negative, pessimistic, depressive explanatory style attributes failure to stable, global, and internal causes.