Consumer Behavior Ch 3 Vocab Terms

Front 1

Cognitive organization

Back 1

process by which the human brain assembles sensory evidence into something recognizable

Front 2

Assimilation

Back 2

state that results when a stimulus has characteristics such that consumers readily recognize it as belonging to some specific category

Front 3

Accommodation

Back 3

state that results when a stimulus shares some but not all of the characteristics that would led it to fit neatly in an existing category and consumers must process exceptions to rules about the category

Front 4

Contrast

Back 4

state that results when a stimulus does not share enough in common with existing categories to allow categorization

Front 5

Selective attention

Back 5

process of paying attention to only certain stimuli

Front 6

Selective distortion

Back 6

process by which consumers interpret information in ways that are biased by their previously held beliefs

Front 7

Subliminal Processing

Back 7

way that the human brain deals with very low-strength stimuli, so low that one cannot notice anything

Front 8

Absolute Threshold

Back 8

level over which the strength of a stimulus must be greater so that it can be perceived

Front 9

JND

Back 9

just noticeable difference; condition in which one stimulus is sufficiently stronger than another so that someone can actually notice that the two are not the same.

Front 10

JMD

Back 10

just meaningful difference; smallest amount of change in a stimulus that would influence consumer consumption and choice.

Front 11

Mere exposure effect

Back 11

effect that leads consumers to prefer a stimulus to which they've been previously exposed

Front 12

Preattentive

Back 12

effect that occurs without attention

Front 13

Implicit memory

Back 13

memory for things that person did not try to remember

Front 14

Explicit memory

Back 14

memory that developed when the person was trying to remember the stimulus

Front 15

Product placements

Back 15

products that have been placed conspicuously in movies or television shows

Front 16

Involuntary attention

Back 16

attention that is beyond the conscious control of a consumer

Front 17

Involvement

Back 17

the personal relevance toward, or interest in, a particular product

Front 18

Classical conditioning

Back 18

change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes some reaction; type of unintentional learning

Front 19

Unconditioned stimulus

Back 19

stimulus with which a behavioral response is already associated

Front 20

Conditioned stimulus

Back 20

object or event that does not cause the desired response naturally but that can be conditioned to do so by pairing with an unconditioned stimulus

Front 21

Unconditioned response

Back 21

response that occurs naturally as a result of exposure to an unconditioned stimulus

Front 22

Conditioned response

Back 22

response that results from exposure to conditioned stimulus that was originally associated with the unconditioned stimulus