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57 Cards in this Set
- Front
- Back
Mass Media |
industries that create and distribute media to large numbers of people |
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Mass Communication |
creation and use of symbols to convey info/meaning to large audiences |
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Mass production of books gave 4 changes: |
1: resistance to authority 2: rise of new socioeconomic classes 3: spread of literacy 4: focus on individualism |
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Digital Communication |
images are converted into electronic signals and then recreated as a new image |
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two def of media convergence |
1: tech merging of media content 2: media companies consolidating media holdings to reduce costs |
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3 stages a new medium goes through |
1:Novelty stage 2:entrepreneurial stage 3: mass medium stage |
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Media Literacy |
understanding how media works and the impact it has on our lives |
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Cultural model of media literacy |
media is viewed as characteristics of culture. diff people assign diff meaning to media |
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social scientific model of media literacy |
seeks to test hypotheses about media's effects by gathering and analyzing measurable data |
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high culture vs. popular culture |
High culture is 'good taste', for the elite low culture is "commercial junk for the masses" |
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Modern era vs. Postmodern era |
Modern: efficient work, celebrating the individual, belief in rational order, rejection of tradition Postmodern: celebration of populism, revival of older cultures, embracing tech, interest in supernatural |
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Critical Process |
Describe analyze interpret evaluating engaging |
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Papyrus |
scrolls made from plant reeds (Egyptians) |
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Parchment |
treated animal skin (cheaper cost and durable) |
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codex |
sheets of parchment sewn together and bound and covered (Romans) |
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Manuscript culture |
priests and monks advanced books with illuminated manuscripts (aka used images) |
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block printing |
inked wood on blocks |
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Printing Press |
Gutenberg, led to mass production of books |
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Vellum |
Calfskin based parchment-what the first bible was printed on |
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Dime novels |
aka pulp fiction bc they were printed on cheap pulp paper |
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Linotype machines |
using keyboard and led to offset lithogrpahy |
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Synergy |
promotion and sales across various media forms |
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Acquisitions editors |
seek out authors and try to contract them and handle subsidiary rights (like media rights etc) |
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Developmental editors |
help author draft and write based on their feedback |
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copy editors |
help with grammar |
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design managers |
help with look and feel of the book |
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7 types of books |
trade, professional, textbooks, mass market paperback, instant, reference, university press |
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Partisan press |
papers that critiqued the govt |
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what was the first newspaper? |
Public occurrences, both foreign and domestic |
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What are penny papers? |
sold for a penny, led to them being a mass medium. the first one was the new york sun which featured human interest stories |
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wire services |
telegraph |
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Yellow journalism |
very dramatic, exposed scandals, Pulitzer and hearst were associated with it |
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USA Today |
used color and brevity of content |
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Consensus-orientated journalism |
used in small/local papers, promotes social and economic harmony |
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Conflict-oriented journalism |
larger papers, features events/issues that highlight diff social norms |
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Joint operating agreements |
diff papers can save money and use same printing press |
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regional editions |
content is tailored to interests of diff geographical areas |
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split-run editions |
contain same editorial content but magazines have locally purchased ads |
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demographic editions |
target specific group of consumers |
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evergreen subscription |
automatically renews subscription |
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magalogs |
combine glossy magazines with sales pitch of retail catalogs |
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name 3 ways that high culture differs from pop culture |
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explain both definitions of media convergence |
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explain 3 stages in the development of a new mass medium |
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define modern and postmodern periods |
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5 stages of the critical process behind media literacy |
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major contributions of books to democratic life |
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7 types of print books |
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how is convergence transforming the publishing industry? |
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who is Nellie Bly? |
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impact of yellow journalism |
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id 3 types of journalism |
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3 challenges facing newspapers |
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when/ why did general interest magazines fail |
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describe 4 niche magazines |
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role of magazines play in social reform of the 19th and 20th centuries |
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current roles of magazines in democratic society |
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