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78 Cards in this Set

  • Front
  • Back
Concept
a mental representation used for a variety of cognitive functions including: memory reasoning and using and understanding language.

a unit of knowledge
Category
a defined division/ group in a classification system that have something in common
What is the usefulness of categories
-provide us with lots of information
-allows you to make inferences
-allows you to understand behavior that may seem strange

-BUT it leads to generalizations/ stereotypes
Definitional Approach
-an item is a member of the category if it meets the definition of that category.

Example: a shape with four equal sides is a square
What are the problems with the definitional approach
-it requires outside knowledge
-it is subjective
-lots of things don't have the same features for all members (most fish have gills. sharks are categorized as fish but they do not have gills)
Prototype Approach
-averaging together category members we have seen before
-based on comparing object to a standard
-prototype is not a member of the category
Prototypicality
variation in a category
Family Resemblance
things in a category resemble each other in a number of ways. But there is no definite criteria that they must meet in order to be in the category.
Definitional Approach vs. Family Resemblance
can be contrasted because the definitional approach requires a certain criteria to be met and family resemblance does not.
Experiment of Prototype Approach-

Good/Bad Examples of a Category, Rosch 1975
-participants given category title (furniture or bird)
-list 50 members in the category
-rate the members 1-7 based on how well they represent the category

Bird Example: (name 50) robin, sparrow, penguin
Experiment-

Prototypical Objects Named First, Mervis 1976
-again participants had to list as many as possible
-prototypical objects were named first

Example: Fruits (banana would probably be named before kiwi because it is more prototypical)
Using the Sentence Verification Technique, Smith 1974
-found that prototypical objects verified more rapidly
-participants were read a statement and had to state whether the statement was true (yes) or false (no)
Exemplar Approach
-comparing to an object that you have experienced in the past.
-works best for smaller categories
-exemplars ARE part of the category
Levels of Categories
information organized hierarchically
3 different levels
Superordinate Level
the highest level- most abstract least information
Basic Level
broadest level but has the most useful information

*it is special because it is the level where above which information is lost and below which information is gained
Subordinate Level
bottom level- the least abstract level but contains the MOST information
Example of these Levels
Furniture
table chair bed
kitchen dining single full
How does knowledge effect categorization- Coley
-asked participants to walk around campus and name the 44 different plants that he tagged as specific as possible
-75% of the answers were: tree

the little knowledge they had on the plants made their answers more basic
Bird Experts and Non Experts- Tanaka and Taylor 91'
-participants were both experts and non experts
-showed them pictures and had them name the birds
-experts gave mostly subordinate answers
-non experts gave mostly basic answers
Collins and Quillian's Semantic Network Model
allows you to predict how fast information will be received and explains how associations are made.

"nodes" and "links"
Exceptions are stored at the lower nodes- example birds can fly- ostrich is a bird but cannot fly
Cognitive Economy
properties of a category are shared by many members and are stored at higher nodes in the network

Example: "can fly" property is stored at the node for bird rather than canary
How is Sentence Verification used to test this model?
which takes longer to answer?

a. a canary is an animal
b. a canary is a bird

A should take longer because canary and bird are more closely related. Canary to bird is shorter than canary to animal.
Spreading Activation
whatever you think about activates other nodes
it is easier to think of related things; they are primed
Lexical Decision Task
Used to test spreading activation theory-

-have participants say as fast as possible whether the stimulus is a word or non word.

-the results showed that the fastest responses were when the stimuli were associated
Some results from this task did not fit
responses were faster to say pig is an animal
animal
mammal
pig
(but it jumped over an entire node)
Spreading Activation Model- Collins and Luftus
information is not organized hierarchically but instead the size of the link between the nodes indicates the semantic relatedness
Mental Imagery
experiencing sensory impression in the absence of sensory input

Example: tiger woods imagining planning shots that stimulate the mind
Research of Visual Imagery in History- Wundt's View
said that images are a basic element of consciousness along with sensations and feelings. there is a link between thought and imagery
Research of Visual Imagery in History- Galton's View
asked people to describe the breakfast table they ate at.
-the problem was that people were not visualizing what their table looked like, just what a basic breakfast table looks like

asked about: illumination/ definition/ colors
Behaviorism Kills Imagery Debate- Watson's View
said that studying imagery was unproductive because they are invisible to everyone besides the person seeing. you cannot observe what you are studying
Reaction Time
when imagery research reemerged they used reaction time as an objective measure of visual imagery
Mental Rotation Experiment- Shepard & Meltzer 71'
participants were shown two cubic objects
asked if they were the same object just rotated or if they were two completely different objects

found that: the greater the angle the longer it took
Mental Rotation Experiment- Cooper and Shepard 73'
used letters instead of cubes like in previous experiment.
-asked participants to determine if the figure was mirror reversed

found that: longest reaction time occurred at 180*
-image is in fact rotated in the mind
-image is treated as a real object(perception)
Paired Associate Learning- Palvio 1971
participants were given a list of nouns to study
-tested by being told the first word in the pair and had to recall the second word they studied

used concrete and abstract nouns
found that memory was better for the concrete nouns
Conceptual Peg Hypothesis
the idea that concrete nouns create images that other words can hang onto.

Example. it is easier to remember truck because you can visualize it, where as the noun "beauty" is harder to visualize
Kosslyn's Mental Scanning
participants created mental images and then scanned them into their minds
-had them focus on one part of the boat and then asked to look for another part of the boat and to press the "true" button when they got there.

if imagery is spatial then it should take longer for them to find the parts that are located farther. (he found this to be true)
Mental Map Study
created a fictional island with 7 locations and had participants memorize those locations
-told participants to mentally travel to these locations
-21 trips total
-wanted to see how long each trip would take

found that:
reaction time increased as distance increased
and that reaction time increased as the map size increase
Propositional Representation
relationships can be represented by abstract symbols such as an equation

"The Cat is Under The Table"
Spatial/Depictive Representation
involves a spatial layout represented by a picture

Example: the cat actually under the table
Ill- Defined Problems
-no clear solution
-no method or correct answer
-usually common/ everyday problems

Example: Relationship problems or being a good person
Well- Defined Problems
-a clear method to solve
-information is present

Example: an algebra problem or the slashed tire example
Gestalt Approach to Problem Solving
-said it is a process involving restructuring
-changing your representation of the problem
Insight
sudden realization of the solution
Incubation Period
Putting information together/ changing perspective right before you solve the problem

Example: the chimps using the boxes to try and get to the bananas
Experiment- Insight and Non Insight Problems, Metcalfe and Wiebe 1987
-had participants make warmth judgements every 15 seconds to indicate how close they felt they were to a solution.

-the purpose was to demonstrate a difference between how people solve insight and non problems
Insight Problems
-solution is sudden
-no clean method used
-harder to monitor closeness to answer (bad at predicting progress)
Non Insight Problems
-algebra problems
-clear method
-good at predicting progress
-warmth ratings moved slowly towards hot
Gestalt Obstacles to Problem Solving
fixation and functional fixedness
Fixation
focusing on one aspect and keeps you from solving the problem
Functional Fixedness
restricting the use of an object to its familiar function
Example: Candle problem
Behaviorist View of Problem Solving
learning stimulus- response associations

law of exercise- practice increases strength
law of effect- if effective in the past strength increases
Information Processing Approach- Newell & Simon
created a computer program designed to simulate human thinking
-problem solving involves search and not just insight

-used for solving well defined problems
-sub goals
Means Ends Analysis
creating subgoals to make it more manageable to get to solution
Problem Space
all strategies you might use to get to a solution
Tower of Hanoi Problem
3 disks that you have to move from one side to the other but you have to follow the rules in order to complete it sucessfully
Hill Climbing Heuristic
operators that moves closest to the goal
look like your closer to a solution but you're not

stuck in a "local maxima" you have to back to fix something on order to get to the right solution
Working Backwards Heuristic
water lillie problem
Analogical Problem Solving
-using the solution of a similar problem to guide the solution of a new problem
changing perspective "restructuring"
Example of Analogical Problem Solving- Dunkers Radiation Problem
-when just read the problem verbally only 10% could solve it

-when told the fortress story along with the problem 30% could solve it

-giving them the hint that you could use the story to solve the problem- 75% could solve it
How Experts Solve Problems
their knowledge is better organized an easily accessed when needed

experts spend more time analyzing the problem but it takes less time to answer the question

novices jump right into the problem and end up having to start over
Chi et al. Physics Problems
group the problems that go together

experts- said conservation of energy (deep structure)
novices- said sliding down incline (surface features)
Reasoning
process of drawing conclusions
Deductive Reasoning
a conclusion logically follows
Syllogisms
two statements called premises followed by a conclusion.

useful for understanding if people think logically
Validity in Syllogisms
can be valid but not true
Aristotle's Perfect Syllogism
all A are B
all B are C
then all A are C
Errors in Reasoning
non perfect syllogisms have a 70-80% error rate
depending on whether abstract or real world terms are used
Belief Bias
if something is true or agrees with your beliefs then you are more likely to judge it as being valid
Watson Selection Task- Cards
used to understand why people make errors in conditional reasoning

-given four cards and rules
-asked which cards they had to turn over to test the correctness of the rule

results:
no one got it right
Falsification Principle
to test a rule you must look for a situation that would falsify the rule
Confirmation Bias
selectively looking for information that conforms to our hypothesis and ignoring the information that argues against it
Inductive Reasoning
based on observations
conclusions are only suggested
we bring in outside information
prediction of what will happen in the future based on what has happened in the past

Ex. if whether is usually worse in the spring at ramapo then we say it is likely for next spring to be the same way.
Illusory Correlation Heuristic
correlation doesnt actually exist or isnt as strong as you would think it is

example: i only forget my pencil when we have a test
Representativeness Heuristic
perceived characteristics of a group determines whether you think something is part of the same group

Farmer/ Librarian Example. ignoring the base rate and just listening to characteristics
How does the Framing Effect Affect Decision Making
decisions are influenced by how a decision is stated
Affective Forecasting Error
people are bad at predicting their emotions
Atmosphere Effect
the words "all" "some" or "none" in premises of a syllogism create an overall mood that can influence the evaluation of the validity of the conclusion