Cmcn 350 Test 2

Front 1

______ will eventually replace most of the conventional copper telephone wires.

Back 1

Fiber optics

Front 2

One advantage of fiber-optic cable is that its _____ _____ makes it perfect for handling digitally processed information.

Back 2

high capacity

Front 3

A cable television system assembles programs at the system's ______ for delivery to subscribers.

Back 3

head-end

Front 4

The pattern cable systems rely on to deliver programs to subscribers is called a __________ pattern.

Back 4

Tree and branch

Front 5

________ _____ are used in broadcasting for program distribution.

Back 5

Microwave relays

Front 6

Satellites can transmit signals to an ______ number of receiving Earth signals.

Back 6

unlimited

Front 7

Satellites that appear to be suspended over the same spot on earth are known as ___________.

Back 7

Geostationary

Front 8

Part of the satellite that both receives and transmits signals, amplifies them, and re-transmits them back to earth is called the _______.

Back 8

Transponder

Front 9

A ______ _______ ______ provides improved signal

Back 9

Narrower transmission beam

Front 10

The internet network resembles a _____ _____ _____

Back 10

cable distribution system

Front 11

The head of a station's technical functions is the _______

Back 11

Chief engineer

Front 12

The department that prepares daily program logs and maintains a list of commercial openings in the schedule is known
as the _______.

Back 12

Traffic Department

Front 13

People who sell time in the national market and function as an extension of a station’s own sales staff are called ________

Back 13

National Sales Representatives

Front 14

Announcements that call attention to future programs of networks or stations are called ______

Back 14

Promos

Front 15

A ________ is evidence that a commercial aired according to contract.

Back 15

Station log

Front 16

The statistic used to compare the relative cost of advertising on various stations and other media is the ______

Back 16

CPM

Front 17

The advantage of using CPM is that it allows advertisers to _________
among stations
or different media.

Back 17

compare costs

Front 18

When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called ______

Back 18

Trade deal

Front 19

When an advertiser does not pay for advertising time but only for the number of items sold in direct response to a commercial, this is called a ________

Back 19

per inquiry

Front 20

The term ______ in cable refers to separating cable services into
groups with a separate fee for each level.

Back 20

"tiering"

Front 21

Those working in _____ typically earn the highest income at broadcast stations.

Back 21

sales

Front 22

The FCC first reserved channels for _________ stations in 1941, with the development of ________

Back 22

noncommerical; FM stations

Front 23

The landmark Carnegie Commission report of 1967 proposed that Congress establish a corporation for _______

Back 23

public television

Front 24

_______ is the largest single source of funding for public broadcasting.

Back 24

Membership

Front 25

______ are generally smaller, but better educated and more upscale, than audiences for commercial television characterizes audiences for public television.

Back 25

Audiences