Cmcn 170 Test 2

Front 1

Edwin H. Armstrong developed ____ radio.

Back 1

FM

Front 2

Identifying a specific audience and programming is called _____________.

Back 2

Narrowcasting

Front 3

Lee de Forest perfected a glass bulb called the _________ that could detect ________ _________.

Back 3

Audion; radio waves

Front 4

The _______ _______, as a media personality, was made possible by inexpensive broadcast licensing by ____.

Back 4

disc jockey; BMI

Front 5

The percentage of people listening to radio that a station is reaching is called the ________.

Back 5

share

Front 6

The man credited with inventing "format" radio is __________ __________.

Back 6

Gordon McLendon

Front 7

The Radio Act of _____ required _________ _________ for people who wanted to broadcast or receive messages

Back 7

1912; federal licenses

Front 8

The Radio Act of _____ which said broadcasters must operate in the "public convenience, interest, or necessity," became the foundation for _____ broadcast regulation.

Back 8

1927; all

Front 9

The Telecommunications Act of _______ removes the limit on the number of _______ _______ a company can own nationwide.

Back 9

1996; radio stations

Front 10

A direct responsibility of the producer in the movie industry is to arrange funding for a ________ _______.

Back 10

movie project

Front 11

America's first public showing of a motion picture was in ______.

Back 11

1896

Front 12

Because of the practice of ______ _______, movie theater owners were forced to accept several movies at once.

Back 12

block booking

Front 13

Eadweard Muybridge first photographed ________.

Back 13

motion

Front 14

In the ______'s, the Motion Picture Producers and Distributors Association began cracking down on _________ _________ by stating that movies should not be made that will lower the ______ standards of viewers.

Back 14

1920s; movie content; moral

Front 15

In the ______'s, the movie industry was dominated by the ______ ______, which included MGM, Paramount, Warner Brothers, RKO, and 20th Century Fox

Back 15

1930s; Big Five

Front 16

Movie ___________ codes changed forever with the release of Man With The Golden Arm, a film about ________ _________.

Back 16

censorship; drug addiction

Front 17

The first feature-length motion picture with sound was _____ ______ _________.

Back 17

The Jazz Singer

Front 18

The _____ vs. _______ ________ case led to major studios divesting themselves of their __________.

Back 18

US vs. Paramount Pictures; theaters

Front 19

________ _________ played a role in the development of moviemaking by organizing the first American motion picture premier.

Back 19

Thomas Edison

Front 20

A _________ is the percentage of the total number of households with TV sets tuned to a specific programs.

Back 20

rating

Front 21

According to TV commentator Jeff Greenfield, commercial television primarily exists as an _________ ________.

Back 21

advertising medium

Front 22

American political conventions were able to broadcast nationwide for the first time because of AT&T's national ________ _______ _______.

Back 22

coaxial cable hookups

Front 23

_______ contend the main flaw with ratings today is that ratings are religiously followed to determine program offerings.

Back 23

Critics

Front 24

FCC chairman Newton Minow in 1961 said that television was a "________ _________."

Back 24

vast wasteland

Front 25

In the last ____ years, the commercial broadcast networks (ABC, CBS, NBC, and FOX) share of ________ -_________ audience has dramatically ___________because of cable, satellite TV, and ____________ programming.

Back 25

25; prime-time; decreased; syndicated

Front 26

Philo T. Farnsworth developed the __________ _______ _______ to reproduce an electronic image more clearly

Back 26

cathode ray tube

Front 27

________ ________ scandals in the 50s caused a ___________ in advertiser-produced programming

Back 27

Quiz shows; reduction

Front 28

The Telecommunications Act of _______ allows one company to own ________ __________ that reach up to ____% of US homes.

Back 28

1996; TV stations, 35

Front 29

The two men who developed network TV and held the country's largest interest in radio were David ____________ and William __________

Back 29

Sarnoff and Paley

Front 30

A _________ is software that allows people to search electronically among many documents

Back 30

browser

Front 31

A ___________ ___________ _________ is the equipment that delivers programs from their source to subscribers.

Back 31

digital communication server

Front 32

Digital transmission of written words, audio and video are translated and stored as ______.

Back 32

bits

Front 33

_________ _________ _________ concern the rights of creative people to be compensated for the use of their work.

Back 33

Intellectual property rights

Front 34

__________ or __________ __________ means a method of squeezing information into a tiny electronic package

Back 34

signal or data compression

Front 35

The Communications Decency Act, outlawing certain Internet content was struck _______ by US Supreme Court in ________.

Back 35

down; 1997

Front 36

The __________ is a combination of thousands of computer networks sending and receiving data world-wide.

Back 36

internet

Front 37

The person most responsible for creating world wide web is _______ ___________-_______

Back 37

Tim Berners-Lee

Front 38

The term "_____________" means media that combine text, graphics, sound, and video.

Back 38

multimedia

Front 39

The tool used to locate information in a computer database is a ________ _________.

Back 39

search engine

Front 40

_________ ________ involves creating understanding for or good will toward a company, person, or product.

Back 40

Public relations

Front 41

Major difference between PR and Advertising: Advertising people are usually _____ involved in corporate policy decisions and public relations people are usually ______ involved with company policy decisions

Back 41

not; am

Front 42

Advertisers use a ________ based on the cost of reaching _______ people to determine where to run their _____.

Back 42

formula; 1,000; ads

Front 43

Getting a newspaper to write stories about a new toy is an example of __________ _______ _________.

Back 43

product public relations

Front 44

Many firms attempt to use _____ to get favorable media coverage of their products b/c it is _______ to get a publicity release published then to purchase an ______.

Back 44

PR; cheaper; ad

Front 45

The __________ _________ ___________ can order an advertiser to stop a deceptive ad campaign.

Back 45

Federal Trade Commission

Front 46

The largest employer of public information people in the US is the __________ ___________.

Back 46

federal government

Front 47

The term "______________" refers to the analysis of audience characteristics such as sex, age, marital status.

Back 47

demographics

Front 48

The ubiquity of advertising means that advertising is _________.

Back 48

everywhere

Front 49

_________ marketing is pass-along advertising messages

Back 49

Viral

Front 50

____________ concerns the payment of cash or gifts by recording companies to disk jockeys or program directors in exchange for ______ ______.

Back 50

Payola ; air play