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The management function that establishes and maintains mutually beneficial relationships with its publics on which success of failure depends on.
Public Relations
Who are your publics?
aka Stakeholders, employees, donors/investors, members, suppliers, regulators, news media, bloggers, peers/competition, community members, activists, official leaders, volunteers, partners, etc
What are the 4 categories of Public Relations?
functional, enabling, normative, diffused