GLA 610 / Module 4 Assignment 4.1-Traditional Media Fall 2015 Dan Liu
HOW THE NEW YORKER
MAKES PROFIT
Circulation and Subscriptions
Classified Advertising
When you go to the newsstand and buy your favorite magazine, the profit from that sale makes money for the magazine. However, there is very little profit in this type of sale, called single copy sale, once you factor in the price it costs to make the magazine, the cost to transport it to the newsstand and the commission the magazine company must pay the newsstand company for providing space to sell its magazine.
Magazines make far more money from subscriptions since they cut out at least one of the intermediaries and get their product directly to the consumer. Magazine companies also have
HOW THE NEW YORKER
MAKES PROFIT
Circulation and Subscriptions
Classified Advertising
When you go to the newsstand and buy your favorite magazine, the profit from that sale makes money for the magazine. However, there is very little profit in this type of sale, called single copy sale, once you factor in the price it costs to make the magazine, the cost to transport it to the newsstand and the commission the magazine company must pay the newsstand company for providing space to sell its magazine.
Magazines make far more money from subscriptions since they cut out at least one of the intermediaries and get their product directly to the consumer. Magazine companies also have