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17 Cards in this Set
- Front
- Back
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Agenda Setting |
Determining which public policy questions will be debated or considered.
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Consensus
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General agreement among the citizenry on an issue.
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Divided Opinion
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Public opinion that is polarized between two quite different positions.
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Fairness Doctrine
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A Federal Communications Commission rule enforced between 1949 and 1987 that required radio and television to present controversial issues and discuss them in a manner that was (in the commission’s view) honest, equitable, and balanced.
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Gender Gap
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The difference between the percentage of women who vote for a particular candidate and the percentage of men who vote for the candidate.
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Generational Effect
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A long lasting effect of the events of a particular time on the political opinions of those who came of political age at that time.
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Lifestyle Effect
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A phenomena in which certain attitudes occur at a certain chronological ages.
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Media
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The channels of mass communication.
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Opinion Leader
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One who is able to influence the opinions of others because of position, expertise, or personality.
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Opinion Poll
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A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population.
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Peer Group
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A group consisting of members sharing common social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs.
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Political Socialization
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The process by which people acquire political beliefs and values.
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Political Trust
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The degree to which individuals express trust in the government and political institutions, usually measured through a specific series of survey questions.
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Public Opinion
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The aggregate of individual attitudes or beliefs shared by some portion of the adult population.
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Sampling Error
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The difference between a sample’s results and the true result if the entire population had been interviewed.
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Socioeconomic Status
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The value assigned to a person due to occupation or income. And upper-class person, for example, has high socioeconomic status.
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Watergate Break In |
The 1972 illegal entry into the Democratic National Committee offices by participants in President Richard Nixon’s reelection campaign. |
