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21 Cards in this Set
- Front
- Back
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SYNERGY EFFECT |
Coordination of promotion and other marketing efforts |
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DATABASE MARKETING |
Using database of information of consumers |
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COMMUNICATION |
Transmission of information |
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SOURCE |
Person, group, organization with a meaning to attempt to share with an audience |
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RECEIVER |
Individual, group, organization that decodes a coded message and an audience |
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CODING PROCESS |
Also means "Encoding" |
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COMMUNICATION CHANNEL |
Medium of transmission that carries the coded message from the source to the receiver |
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DECODING PROCESS |
Converting signs or symbol's into concepts and ideas |
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NOISE |
Reduces a communication's clarity and accuracy |
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FEEDBACK |
Exchanging of messages and information |
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CHANNEL CAPACITY |
The limit to the volume of information a communication channel can handle effectively |
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PROMOTION |
Informing and persuading one or more audience |
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PRIMARY DEMAND |
Demand for a product category rather than a specific brand |
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PIONEER PROMOTION |
Informs consumers about the new product |
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SELECTIVE DEMAND |
Demand for a specific brand |
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SUSTAINABLE MARKETING |
Products that are environmentally friendly or promote environment consciousness |
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GUERILLA MARKETING |
The element of surprise |
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WORD OF MOUTH COMMUNICATION |
Exchanges of communication that customers share with one another |
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BUZZ MARKETING |
To incite publicity and public excitement surrounding a product |
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VIRAL MARKETING |
To get consumers to share a marketer's message |
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PRODUCT PLACEMENT |
Strategic location of products or product promotions within entertainment media content |
