CHAPTER -3
Theoretical Background of the study
MARKETING STRATEGY
Thomas Cook Group plc. Is busy in travel and tourism business. It gives services through over 4000 travel agencies and it has more than 280,000 employee’s resources. It functions a fleet of 96 owned/leased planes. It serves over 18 million travelers annually year through allowing them to attain over 2500 destinations. to maintain such brand equity effective marketing strategy is necessary and each companies marketing strategy is depend on its marketing mix .
Marketing mix
The marketing mix is the firm's overall offer, or worth, to the client. Conventionally, the marketing mix …show more content…
The total creation consists of both touchable (e.g. raw materials, description, accessories) and insubstantial (e.g. brand name, product line, client service) parts. In wide-ranging terms, creation also refers to the needs-satisfying offering by a business to consumers. It is consequently more than the corporeal thing sold by the trade. and TCIL have wide range of products like air tickets , holiday packages, travel insurance, foreign exchange ,domestic ,international holidays ,which are well known in all over the …show more content…
Only in rare conditions does the original producer or producer of products also act as the initial and final link to clients. The involvedness of up to date society makes it obligatory for mediators to act as a straight link between creator and the ultimate clients of products and services. A sharing channel refers to the type of go-between or linkage between producers and clients. A one-channel distribution network engages only the retailer between creator and consumer. Two-channeled sharing may include various mediators such as wholesalers. Direct sharing happen when the creator directly provisions the product to the purchaser. The choice of distribution channel is charge on a variety of factors, for instance the type of product. a quantity of products are not suitable for direct allocation. A channel specialist such as a warehouse or trader may provide an efficient link with retailers as an alive relationship may by now be in existence.
Promotion
The group individuals relate promotion to direct publicity of a product. However, the result to buy a meticulous product (on or after knowledge presented) is a multifaceted and consistent process. In formal terms, promotion refers to the communication of information between seller and buyer. Its aim is to market products in such manner people will only prefer Thomas cook products.
Marketing
Theoretical Background of the study
MARKETING STRATEGY
Thomas Cook Group plc. Is busy in travel and tourism business. It gives services through over 4000 travel agencies and it has more than 280,000 employee’s resources. It functions a fleet of 96 owned/leased planes. It serves over 18 million travelers annually year through allowing them to attain over 2500 destinations. to maintain such brand equity effective marketing strategy is necessary and each companies marketing strategy is depend on its marketing mix .
Marketing mix
The marketing mix is the firm's overall offer, or worth, to the client. Conventionally, the marketing mix …show more content…
The total creation consists of both touchable (e.g. raw materials, description, accessories) and insubstantial (e.g. brand name, product line, client service) parts. In wide-ranging terms, creation also refers to the needs-satisfying offering by a business to consumers. It is consequently more than the corporeal thing sold by the trade. and TCIL have wide range of products like air tickets , holiday packages, travel insurance, foreign exchange ,domestic ,international holidays ,which are well known in all over the …show more content…
Only in rare conditions does the original producer or producer of products also act as the initial and final link to clients. The involvedness of up to date society makes it obligatory for mediators to act as a straight link between creator and the ultimate clients of products and services. A sharing channel refers to the type of go-between or linkage between producers and clients. A one-channel distribution network engages only the retailer between creator and consumer. Two-channeled sharing may include various mediators such as wholesalers. Direct sharing happen when the creator directly provisions the product to the purchaser. The choice of distribution channel is charge on a variety of factors, for instance the type of product. a quantity of products are not suitable for direct allocation. A channel specialist such as a warehouse or trader may provide an efficient link with retailers as an alive relationship may by now be in existence.
Promotion
The group individuals relate promotion to direct publicity of a product. However, the result to buy a meticulous product (on or after knowledge presented) is a multifaceted and consistent process. In formal terms, promotion refers to the communication of information between seller and buyer. Its aim is to market products in such manner people will only prefer Thomas cook products.
Marketing