Michael Crichton wrote the original “Jurassic Park” and Steven Spielberg captivated us with the 1993 Blockbuster that has turned into an impeccable franchise (Anderson, 2015). At ten years old, I merely went to see the movie a dozen times before my parents no longer would give into my paleontology obsession. “No one’s impressed by a dinosaur anymore,” are the lines expressed by park manager, Claire, in “Jurassic World” (Anderson, 2015). The franchise has spawned a mega-brand that has like any other, experienced highs and lows. Did I mention “Jurassic World” was just named the #3 highest-grossing film of all time, by Newsday (2015). Would anyone have predicted in 1993, a movie franchise with over $5.2 billion in revenue with less than $501 million in production cost (Jurassic World, 2015)?
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Ferrell and Hartline (2014) define it as a strategic, coordination use of promotion to create one consistent message across multiple channels to ensure maximum persuasive impact on current (ME!) and prospective customers (p. 179). Now imagine, the task of the team in 1993 as opposed to the team in 2015. The differences in enhanced technology and readily available social media have shifted immensely to enhance the experience on both sides of the spectrum even though the basic principles are inherently still
Ferrell and Hartline (2014) define it as a strategic, coordination use of promotion to create one consistent message across multiple channels to ensure maximum persuasive impact on current (ME!) and prospective customers (p. 179). Now imagine, the task of the team in 1993 as opposed to the team in 2015. The differences in enhanced technology and readily available social media have shifted immensely to enhance the experience on both sides of the spectrum even though the basic principles are inherently still