The marketing aspect of a project study is virtually the life blood of every project. It answers such questions about the demand for the business. Determination of the marketability of a business plan should be done first before discussing any other matters of the project. A study on the profitability of a project is useless without assessing the demand of the business.
Marketing strategies is the ‘game plan’ of the business. It defines the mission, marketing, and financial objectives to deliver the intended satisfaction more effectively and efficiently than of the competitors do.
Marketing Analysis
Peanut butter competes with other snack food in relation to sales and production. Meeting the demand requires an effective marketing …show more content…
The four elements of marketing mix that needs to be utilized are as follows:
1. Product
The product has a unique blended taste of classic peanut butter with white and dark chocolate different to jars obtainable in the market. The peanut butter will have a taste profile unavailable in the market. The gourmet product will feature richly blended ingredients to create a unique taste. The peanut butter could be spread on bread or eating from a jar. The rich blend of flavors adds to the uniqueness of the product.
The product is produced in different varieties to accommodate different tastes and preferences. High quality ingredients and raw material constitute the different elements that create the unique product.
The appearance of the jar, packaging, label and brand name are uniquely designed to attract discerning …show more content…
We can also cater all individuals that can reach the establishment of the product through social media, wherein they can shop online. This is very practical for customers who wanted to buy instant things these days, by just one click to their computers and/or cellphones they can get what they want without the hassle and bustle of going out to the market. And this something new that what we can offer that other competitors don’t. Distributor and retailers are of primary importance in marketing products, especially for easy availability of alternative