National 5 Business Management Assignment
INTRODUCTION
I am going to investigate the Marketing Mix of Tunnock’s limited. They opened in 1890 as a small bakers and now mass produce some of the most well-known afternoon tea-time treats primarily in Scotland. It is located in the private sector and it was opened by Tomas Tunnock and now is run by his grandson Boyd Tunnock. They are most famous for the caramel which they released during the food shortages during World War 2, it was then that the company boomed in sales and became well known for baking. Tunnock’s has a net worth of £38million. I will be investigate how they use the marketing mix to gain high profits each year.
RESEARCH METHODS AND SOURCES
The Tunnock’s website will be source …show more content…
It will be able to give me first-hand information that will give me opinions of the customers relating to the business’ actions and the marketing mix of Tunnock’s, whether it being good or bad. It is valuable because the information I will have collected would be relevant to the topic of the marketing mix of Tunnock’s, (the topic I am researching), I would be the only to know the information out of anyone doing the same as myself, so this means it is not available to competitors. The questionnaire can be both good and bad. It can tell me what customers of Tunnocks really think about the business by answering questions that have been chosen for the for the specific purpose of the gathering of the information, but then I may hand it out to someone who doesn’t eat or like Tunnocks, this means I may get a more negative feedback from that …show more content…
Upon seeing the adverts they would be classed as comedic or funny to watch, source 2 also showed that people agreed because they labelled them as “funny”, “snappy” or “joyful” which is true in the case of Tunnock’s. The reasoning behind this could be to make it easy to remember because of the funny videos that are on the internet could remind them of Tunnock’s.
Tunnock’s are major exporters to not only nearby countries but those who are around the world. Source 1 explains what countries they make from and sell to. It shows that they are an international organisation who have customer bases in the countries. It displays there ability to set up in multiple countries without just using them to make the goods. This means they have satisfying products that most customers enjoy.
When questioned, many people said that their local shop sold a Tunnock’s product. If Tunnocks are able to be bought be at small local stores then the owners must have trust in them to create an amazing product that will be bought be any customers, but the price varied so customers may be put off by the high prices some stores may
INTRODUCTION
I am going to investigate the Marketing Mix of Tunnock’s limited. They opened in 1890 as a small bakers and now mass produce some of the most well-known afternoon tea-time treats primarily in Scotland. It is located in the private sector and it was opened by Tomas Tunnock and now is run by his grandson Boyd Tunnock. They are most famous for the caramel which they released during the food shortages during World War 2, it was then that the company boomed in sales and became well known for baking. Tunnock’s has a net worth of £38million. I will be investigate how they use the marketing mix to gain high profits each year.
RESEARCH METHODS AND SOURCES
The Tunnock’s website will be source …show more content…
It will be able to give me first-hand information that will give me opinions of the customers relating to the business’ actions and the marketing mix of Tunnock’s, whether it being good or bad. It is valuable because the information I will have collected would be relevant to the topic of the marketing mix of Tunnock’s, (the topic I am researching), I would be the only to know the information out of anyone doing the same as myself, so this means it is not available to competitors. The questionnaire can be both good and bad. It can tell me what customers of Tunnocks really think about the business by answering questions that have been chosen for the for the specific purpose of the gathering of the information, but then I may hand it out to someone who doesn’t eat or like Tunnocks, this means I may get a more negative feedback from that …show more content…
Upon seeing the adverts they would be classed as comedic or funny to watch, source 2 also showed that people agreed because they labelled them as “funny”, “snappy” or “joyful” which is true in the case of Tunnock’s. The reasoning behind this could be to make it easy to remember because of the funny videos that are on the internet could remind them of Tunnock’s.
Tunnock’s are major exporters to not only nearby countries but those who are around the world. Source 1 explains what countries they make from and sell to. It shows that they are an international organisation who have customer bases in the countries. It displays there ability to set up in multiple countries without just using them to make the goods. This means they have satisfying products that most customers enjoy.
When questioned, many people said that their local shop sold a Tunnock’s product. If Tunnocks are able to be bought be at small local stores then the owners must have trust in them to create an amazing product that will be bought be any customers, but the price varied so customers may be put off by the high prices some stores may