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7 Cards in this Set

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Business plan

A business plan is a foemal state of goals, reasons why they're attainable and plan for reaching them.

Contain background information of organisation.

Business plan part 2

Its a look into the future of the business (Can be inaccurate).



Specific


Measurable


Achievable


Realistic


Time

Why create a business plan

To persuade investors


Attractive potential investors


Owner a direction & targets to follow


Identify early problem areas


Monitor effectiveness.

In a business plan

Finance → cash flow forecast→ budget.



Business objectives→ profit, market share.



Staff & human resources.



Location



Information about business (name, purpose, product/serv)



Equipment



Target market



Four Ps of marketing


(Price, place, product, production)



Premises & finance.



LIQUIDITY OF BUSINESS

Purpose of BP

Clarify your vision and deciding to follow through with idea.



Determine the product/service is salable

Advantages of a business plan

Define target market.



Establish or revaluate competitive position.



Define objectives & programmes to achieve.



Help business make money from tbe start by developing strategies.



Understand risks involved & finding problems



Set a value on the business for sale/legal purposes

Cash Flow: how problems arise.

Seasonal demand.



Over expansion.



Over investment in fixed assets.



Over reliance on credit sales.



Unforseen circumstances.