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10 Cards in this Set
- Front
- Back
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5 factors for a market location |
IPEED Infrastructure Political stability Exchange rates Ease of doing business Disposable income |
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8 factors for a production location |
CLEPTING Cost of production Labour Ease of doing business Political stability Trading bloc Infrastructure Natural resources Government incentives |
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Considerations for firms operating globally |
Language Unintended meanings Cultural differences Different tastes Inappropriate branding and promotion |
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6 benefits of global competitiveness |
Economies of scale Cheaper supplies More customers Diversify risk Access to highly skilled staff Lower costs |
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Push factors |
Factors in the existing market that encourage an organisation to seek international opportunities (current market failing) |
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Pull factors |
Factors that entice firms into new markets and are the opportunities that businesses can take advantage of when selling into overseas markets |
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Push factors examples |
Saturated markets Competition |
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Pull factors examples |
New or bigger markets Lower cost or secure resources Lower cost of transport Technological expertise Managerial or financial expertise Organisational skills Assets |
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EPG marketing approaches |
Ethnocentric Polycentric Geocentric |
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Geocentric |
Business localises products where necessary (Both Ethno & Geo) |
