You’re walking down the street, and a glint on the side of the road catches your eye. You walk over to the area where it’s coming from. The source is a shiny new iPhone, displayed in a window case at the nearby Apple store. They released a new iPhone? you think to yourself. I wonder what new features it has? The next week, you buy the phone right after you get your paycheck. If this particular occurrence hasn’t actually happened to you, you’ve probably experienced a similar situation, perhaps with a different item. All over the world, people experience a desire to buy things, whether for themselves or for others. This practice of consuming or buying goods is known as consumerism, and it plays a large part in not only the economy, but in the
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As stability is one of the main focuses of the society, the economy needs to be extremely stable as well, so the authorities encourage people to buy a lot of things and the economy is heavily stimulated from consumers. People buy many clothes, and after one use, they are considered “old” and are cast off into the waste bin. This behavior comes from one of the many hypnopaedic sayings that people learn when they are younger, which is “ending is better than mending”. Instead of “mending” the clothes they wear, society encourages them to “end” them by throwing them away and then buy a new one. Clothes aren’t the only thing that suggests a high level of consumption; even the sports are geared towards towards consuming! As the DHC explains, “the Controllers won’t approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games.” (31) The government conditions each individual person “to love all country sports” but they also “see to it that all country sports shall entail the use of elaborate apparatus … so that they consume manufactured articles as well as transport.” (23) Sports present in our society aren’t in the society of Brave New World, since they require very little equipment, and therefore don’t contribute to
As stability is one of the main focuses of the society, the economy needs to be extremely stable as well, so the authorities encourage people to buy a lot of things and the economy is heavily stimulated from consumers. People buy many clothes, and after one use, they are considered “old” and are cast off into the waste bin. This behavior comes from one of the many hypnopaedic sayings that people learn when they are younger, which is “ending is better than mending”. Instead of “mending” the clothes they wear, society encourages them to “end” them by throwing them away and then buy a new one. Clothes aren’t the only thing that suggests a high level of consumption; even the sports are geared towards towards consuming! As the DHC explains, “the Controllers won’t approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games.” (31) The government conditions each individual person “to love all country sports” but they also “see to it that all country sports shall entail the use of elaborate apparatus … so that they consume manufactured articles as well as transport.” (23) Sports present in our society aren’t in the society of Brave New World, since they require very little equipment, and therefore don’t contribute to