Tobacco Industry Is Government Restrictions On Flavor Additives

1564 Words Nov 22nd, 2015 null Page
• Efforts to ban additives, like menthol – Weight 2%
A threat to the tobacco industry is government restrictions on flavor additives to cigarettes. Like many consumer products, the tobacco product industry differentiates brands based on differences in taste. The menthol additive is especially important because it reduces the harshness of tobacco smoke. Tobacco product companies have long used menthol as a way to reduce the negative sensations of tobacco use in new smokers as well as creating product lines for experienced smokers. The relatively low weight assigned to this threat is mostly a function of the industry’s current ability to stay ahead of regulators. For instance, even though kreteks (cigarettes with clove additives) are illegal in the U.S., tobacco companies still sell these products. The cigarette has simply been turned into a cigar with the addition of reconstituted tobacco based rolling paper.

• Increased awareness of the health risks of smoking – Weight 6%
As people in developing countries become more aware of the health risks of tobacco, there is a possibility that smoking rates will decline as they have in developed countries. International organizations, such as WHO, are actively educating consumers in these markets about the dangers of smoking. Tobacco product companies are firm in their insistence that tobacco use is a choice to be made by consumers. That being said, a world more educated about the dangers of tobacco use is a significant threat to…

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