Mark Granovetter's The Strength Of Weak Links

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Mark Granovetter is a sociologist at Stanford University. He is perhaps best known for his highly influential articles, "The Strength of Weak Ties," and "Economic Action and Social Structure: The Problem of Embeddedness. Rooting]. “The concepts of rootedness and the strength of weak ties have been widely adopted, creating new areas of research. At this time Professor Granovetter is a faculty member in the Department of Sociology at Stanford University. He developed several theories on sociology of social networks in the decade of the seventies, and highlights "The strength of weak ties", elaborated in 1973 but in force today. In this theory Granovetter argues how social coordination is more influenced than we usually value weak links previously …show more content…
"Such union generates paradoxes: weak ties, often regarded as producers of alienation, are seen here as indispensable for individual opportunities and for their integration into communities; strong links, which reproduce local union, lead to total fragmentation. Paradoxes are the welcome antidote to theories that explain everything carefully. …show more content…
The paper was firmly rejected by the editorial committee on the grounds of inadequate treatment of the concept of alienation, among other observations. Granovetter was notified of the final judgment by means of a letter which enclosed a detailed justification for the rejection. This ends by saying that "the paper is at least provocative, but it is not enough". A couple of years ago, Granovetter stated in retrospect that at that time the concept of alienation had proposed it as a response to the statements of Louis Wirth and other authors about the city as a place of alienation. The editorial board experts had a European view of the theory of alienation. Indeed, as the reviewers noted, Granovetter did not refer to alienation according to Marx; However, themselves, and there lies the error, did not imagine that there were other ways of talking about the subject. It was Granovetter 's

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