The Strength Of Weak Ties, And Economic Action And Social Structure

1426 Words Nov 26th, 2016 6 Pages
Mark Granovetter is a sociologist at Stanford University. He is perhaps best known for his highly influential articles, "The Strength of Weak Ties," and "Economic Action and Social Structure: The Problem of Embeddedness. Rooting]. “The concepts of rootedness and the strength of weak ties have been widely adopted, creating new areas of research. At this time Professor Granovetter is a faculty member in the Department of Sociology at Stanford University. He developed several theories on sociology of social networks in the decade of the seventies, and highlights "The strength of weak ties", elaborated in 1973 but in force today. In this theory Granovetter argues how social coordination is more influenced than we usually value weak links previously established with other actors with little or no contact, lack of emotional ties and few relational ties and not as much as we believe By stronger bonds such as family or friends.
Granovetter saw how much more they depend on these groups, especially in activities such as job hunting or when organizing projects. This theory becomes more and more effective, and the relevance of social networks as well as professional networks favor this fact. But let 's get down to business. For Granovetter, the emphasis on weak ties leads in itself to the discussion of relations between groups and to analyze segments of social structure that are not defined as primary groups. For him it is important that at the micro level, and increasingly, data and…

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