James Brooks, Barbara Carlson, B. Steve Csaki, Rory Conces, David Detmer, Andrew Dzida, Thomson Faller, Barbara Forrest, Mary Elizabeth Gleason, Claude Gratton, Perry Hardison, Jann James, Leemon McHenry, Tom MacMillan, Marty Most, Nikolas Pappas, Christopher H. Pearson, Ted Schick, and Corin Sutherland. It is a pleasure to pay tribute to the skilled and courteous people at McGraw-Hill who guided us through the production process, especially Phil Butcher, Lindsay Burt, Nicole Bridge, and David Blatty…
business people, buyers and sellers (and their companies) who have different national/cultural backgrounds. This intercultural view also extends to the interaction between products (their physical and symbolic attributes, as well as the messages surrounding them) from a definite nation-culture and consumers from a different nation-culture. Thus, interaction is meant in a broad sense: not only between people, but also between people and messages, and people and products. In this book, commerce is emphasized…