The Importance Of Appealing To Groups In Politics

Lastly, the final theme of the theory is about candidates and legislators. Politicians or soon to be politicians see what certain groups want and what will lead to the success of their campaign. It is no coincidence that they tend to appeal to the public’s concerns and wishes as much as possible, if they show a lack of interest then the groups will disregard them as a candidate to vote for. Bishin writes, “In so doing, group members make it clear that they intend to be active and thus signal politicians that their support is more likely to pay off at the ballot box and through the provision of other resources. Since individuals are not unique, appealing to groups has additional benefits because one appeal reaches many voters.” By communicating …show more content…
Usually candidates/legislators try to target groups with certain social identities and they base them on certain things like racial, ethnic, religions, and nationalist identities. By tapping into their identities, they can find out what the group believes in and their hopes/dreams. Candidates appealing to groups rather than individuals is not just because they provide valuable information but also because they are more economical. Like the book states, “Appealing to groups is economical because groups are more easily activated politically than are collections of individuals. Because issue attitudes are related to group association, campaigns that activate such associations can use them to encourage the desired behavior—whether casting a vote or writing a check” (30). This could be seen with almost anything in life as well, getting a group to do something is easier and more efficient than trying to get individuals to do something. Participation is at an all time high when people are in a group and not …show more content…
The Constitution had two elements that the Framers included that were not necessarily efficient. The first being that courts must generally defer to the preferences of the majority. Not only did this favor the majority over the minority, but it made sure there was judicial modesty just for them. The other element was in regards to majority rule and how the Framers thought that it was the best system of government. Majority rule is just what the name states, the principle that the greater number should exercise great power. They knew it was not perfect but still tried to show its fundamental value. However, even with these hurdles I feel like minorities still have the capability of obtaining policy. Social identities play a major role and “current events serve to activate particular identities but then social interactions and every day occurrences serve to highlight others”