Introduction and Research Question
Thinking about the world today in comparison to 40 years ago, it has become much more globalized, in other words, the world is increasingly interconnected. Before the 1970’s, it was almost unheard of for multinational corporations (MNC’s) to operate or do business abroad due to the lack of technology. Due to the decrease in tariffs and trade barriers and advancements in technology, society is becoming much more globalized; businesses are starting to expand their markets abroad-- selling, marketing, and operating subsidiaries overseas. As a result, businesses all over the world are constantly networking, fusing, and competing amongst each other for available resources. Therefore, it is becoming increasingly important for businesses to understand and identify ways in which they can adapt to be successful in foreign cultural environments. The most successful international companies in the world such as: Apple, Google, and Walt Disney all share one thing in common, which is an international presence. Their international successes are due to their cultural adaptability in foreign environments, and this is viewed as a key driver to their overall …show more content…
Statistical data will be gathered in American and Chinese cultures. This paper is organized as follows; first, an outline of background information about culture and how it has impacted international business will be presented. Then an explanation of the study that was carried out by the researcher will be given, followed with the results from the research. Following this, conclusions on how culture has impacted the modern workforce will be discussed. Finally, the researcher will set out a number of ways in which multinational businesses looking to expand abroad can avoid cultural
Thinking about the world today in comparison to 40 years ago, it has become much more globalized, in other words, the world is increasingly interconnected. Before the 1970’s, it was almost unheard of for multinational corporations (MNC’s) to operate or do business abroad due to the lack of technology. Due to the decrease in tariffs and trade barriers and advancements in technology, society is becoming much more globalized; businesses are starting to expand their markets abroad-- selling, marketing, and operating subsidiaries overseas. As a result, businesses all over the world are constantly networking, fusing, and competing amongst each other for available resources. Therefore, it is becoming increasingly important for businesses to understand and identify ways in which they can adapt to be successful in foreign cultural environments. The most successful international companies in the world such as: Apple, Google, and Walt Disney all share one thing in common, which is an international presence. Their international successes are due to their cultural adaptability in foreign environments, and this is viewed as a key driver to their overall …show more content…
Statistical data will be gathered in American and Chinese cultures. This paper is organized as follows; first, an outline of background information about culture and how it has impacted international business will be presented. Then an explanation of the study that was carried out by the researcher will be given, followed with the results from the research. Following this, conclusions on how culture has impacted the modern workforce will be discussed. Finally, the researcher will set out a number of ways in which multinational businesses looking to expand abroad can avoid cultural