Sample Persuasive Message Essay

1325 Words Sep 5th, 2010 6 Pages
Sample persuasive message
COMM/470 Communicating In The Virtual Workplace Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research is vital for their existence. E-tailers must understand customer behaviors to serve their customers and help understand the decision process customers go through prior to making a purchase. The purpose of this paper is to identify
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The intervening or moderating variables are within the control of the vendor. The factors like price, variety of products, and services is how e- tailers can intervene and influence the initial search. The communications mediums used by e-tailers are pricing and advertisement via the Internet on their own and advertising websites along with e-mail. The use of their brand name and promotional Internet banners will also drive a consumer toward a specific product or service for further research and eventually a purchase. Using the communication model, the sender (consumer) begins to search the Internet looking for a product (purpose). The Internet (technology) returns the information with advertisements and pricing (receiver), and the feedback given directs the sender to the specific area. This medium enables e-commerce by linking prospective consumers to specific websites to find more information about the products and services. The second behavior in the consumer model is the purchase phase. The purchase phase, largely influenced by the e-tailer through offering free shipping, convenience of secure online payments and price comparisons. The e-tailer strategies are prevalent in this phase. Some e-tailers may offer sample or trial services for a short period. Others interact with the consumer to make recommendations on a specific product. They may offer a live chat to help the

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