Overview Of The Lincoln Electric Company

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The Lincoln Electric Company is an extremely successful company that primarily manufactures and sells arc-welding products. In order to understand that success, one must understand Lincoln’s unique organizational culture.
Lincoln is a customer oriented company. They strive for customer satisfaction above everything, including the interest of the stockholders. They are aware that if the company draws customers, stockholders will naturally follow. Lincoln believes in delivering to its customers quality products that are superior to its competitors at a lower price. They manage to accomplish this while maintaining ethical practices and utilizing a variety of strategies that increase the company’s overall productivity.
Lincoln understands that
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All positions, with the exception of entry level jobs, are filled internally. So there is plenty of room for growth within the company for those who are willing to work for it. Entry level jobs are naturally filled externally. However, even Lincoln’s hiring process is unique. They emphasize skills and talent over level of education for their factory workers. Sales personnel are all engineering graduates who know the technical ins and outs of the products. The reason for this is that the sales personnel are customer facing and must be able to answer technical questions about the products as well as recommend appropriate products for specific customer neeeds. In addition to their formal education, sales personnel are also trained on the job for Lincoln specific …show more content…
Parts are kept near the employees who will be using them, and products are brought in directly to the workstations from the connecting dock rather than sitting in a warehouse. In addition, the factory is set up in such a way that individual employees can opperate multiple processes.
Lincoln is extremely protective of its manufacturing processes and do not share them with the public. Employees are expected to save energy and reduce waste, while maintaining high quality standards.
The management style also lends itself to productivity. An advisory board meets with the chairman and president twice each month to fine tune operations, and Lincoln trusts its workers and does not micromanage them. Managers oversee around 100 workers each, so the factory employees operate with very little supervision. Although the managers have authoritarian power, there is an open-door policy which allows workers to reach specialized personnel without running through a chain of

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