This discontent may compel the public to dislike the prince. Therefore, Machiavelli cautions princes and rulers to always appear to be virtuous to the public. He even gives an example to prove that he is indeed correct in his assertion. He states that "Alexander VI never did anything, nor ever thought of anything, but how to deceive men, and he always found a subject to whom he could do it"
This discontent may compel the public to dislike the prince. Therefore, Machiavelli cautions princes and rulers to always appear to be virtuous to the public. He even gives an example to prove that he is indeed correct in his assertion. He states that "Alexander VI never did anything, nor ever thought of anything, but how to deceive men, and he always found a subject to whom he could do it"