MKT 421 Wk 4. Blue Ocean Strategy Essay

808 Words Nov 13th, 2014 4 Pages
Blue Ocean Strategy Paper Shelbia Whitfield MKT 421October 21, 2014 Jean Papaj
Blue Ocean Strategy Paper Establishments are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions, but there is also the possibility that the decisions taken have not been the best. The mission as marketing managers is to discover the wise decision that would mark not only within the industry, but also in the market with the purpose of repeating that decision in a clever and a systematic way. Redbox creates their new brainchild in 2002 McDonald's Ventures, LLC. The original idea was that two important services were combined in the movie rental
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Redbox represents a blue ocean strategy; since it is sought deploy innovative business ideas that at that time were unknown, and which were characterized by the creation of markets in areas that were not exploited, and that also generated opportunities for long term profitable and sustainable growth; moreover, the competition lacked importance as unique and individuals markets were created, breaking the rules and creating new demand (Redbox, 2014). Renting is fun for the whole family, just walk up to any Redbox kiosk and begins by simply touching rent a movie or game. Surf through titles and touch the movie to get additional information about it. Once ready to rent just press add to cart until you have all the movies needed for that visit, then check out. However this strategy may become a strategy red ocean, as is the case with the strategy adopted by Netflix that with the passage of time as enjoyed the great privilege of being the pioneer rental movies, it fell asleep in his glory and stop allowing competition advance to take advantage of the new technology that was invading the world of communications. So Redbox, attracted by this new market opportunity went to the front reached outperform the large firm Netflix up to the point of getting this out of the market. The problem that exists in a consolidated company as it was Netflix, and that is one of the characteristics of red ocean

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