“The idea that animation is an innocent medium, ostensibly for children, and largely dismissed in film histories, has done much to inhibit the proper discussion of issues concerning representation.“ (Wells, 1998, 187)
Disney has had a great impact on our everyday lives. Every child, boy or a girl, and every adult, man or a woman, can say that they have encountered Disney's product at least once. Therefore, it is obvious how the certain features which Disney includes in the movies are important to be analysed and talked of. The movies communicate unique and positive messages about friendship, love, morality, and altruism. But, on the other hand, these messages become abiguous when stereotyping is involved in the description of the characters, different life situations and preferences. Verburg stated that “the boundaries between entertainment, education, and commercialization collapse through the sheer omnipotence of Disney's reach into diverse spheres of everyday life.“ (qtd. in Ward, 2002, 131)
Analysing …show more content…
Following these discourses, Disney can adapt to change the representation of certain concepts to suit best to the worldwide opinions, without considering the possible conflicts in the conveyed messages. Stuart Hall's research on encoding and decoding the messages broadcasters and audience showed that there is an asymmetry between the codes of 'source' and 'receiver', meaning that the message which is being displayed can be interpreted differently by the viewers. (2005, 120) Considering that Disney's most vast audience are children, whose minds are still forming the opinions on various concepts, it is of great importance to take notice on how well they understood the moral of the
Disney has had a great impact on our everyday lives. Every child, boy or a girl, and every adult, man or a woman, can say that they have encountered Disney's product at least once. Therefore, it is obvious how the certain features which Disney includes in the movies are important to be analysed and talked of. The movies communicate unique and positive messages about friendship, love, morality, and altruism. But, on the other hand, these messages become abiguous when stereotyping is involved in the description of the characters, different life situations and preferences. Verburg stated that “the boundaries between entertainment, education, and commercialization collapse through the sheer omnipotence of Disney's reach into diverse spheres of everyday life.“ (qtd. in Ward, 2002, 131)
Analysing …show more content…
Following these discourses, Disney can adapt to change the representation of certain concepts to suit best to the worldwide opinions, without considering the possible conflicts in the conveyed messages. Stuart Hall's research on encoding and decoding the messages broadcasters and audience showed that there is an asymmetry between the codes of 'source' and 'receiver', meaning that the message which is being displayed can be interpreted differently by the viewers. (2005, 120) Considering that Disney's most vast audience are children, whose minds are still forming the opinions on various concepts, it is of great importance to take notice on how well they understood the moral of the