Media's Negative Effects On The Relationship Between Food And Advertising

Improved Essays
Advertisements affect the American public through celebrity endorsement, television commercials, and news articles in the media, and can also influence dietary decisions. The social changes and updates in technology display the rapid changes in what is currently popular to eat. A randomized control trial funded by The Financial Markets Foundation for Children, a nonprofit committed to improving the welfare of children, found that everytime a child was exposed to a product in a commercial, the likelihood of their preference of that product increased (Dixon). This relationship between food and advertisements has proven to be detrimental over time. For example, a thorough analysis from BioMed Central comparing articles from The New York Times, …show more content…
According to a systematic study conducted by the National Institute of Health, a tax targeting unhealthy food could reduce obesity by 5-7% (Harkin). Arguments to imposing such a tax include concerns for the determination of an appropriate tax percentage, how the tax would be implemented, and what would be done with the money accrued from the tax. Taxes lower than 10% on junk food have shown no dramatic decrease in product consumption, but higher taxes place a strain on the lower class, who depend on affordable food to eat (Thow 563). This dilemma is circumvented by taxing products or materials that would least affect the consumer market in low-income areas. A viable option is the taxation on the manufacturers of junk food and the raw materials contributing to obesity within their products, such as sugar, fat, or salt. Manufacturers argue that this tax would create either a loss of profit or increased prices, creating a loss of customers, resulting in a negative outcome. However, they could also choose to reformulate their products to be under the taxable limit, keeping cost low to consumers while limiting the amount of unhealthy additives on the market. Economist Dr. Marron, author of Should We Tax Unhealthy Foods and Drinks?, brings up a valid point when he stated that one tax cannot encompass all junk food (Marron 12). Even if all junk food is taxed, the …show more content…
With that being said, there is still strong support for this solution and its ability to decrease the causes of obesity because it is done at different levels of consumerism and targets different motivations that lead to obesity. By imposing a tax on manufacturers, they are pressured to reformulate their products to decrease the amount of obesity-contributing ingredients. The introduction of subsidies on nutritionally dense produce will increase the production of these vegetables and integrate them into areas where they are normally sparse. The subsidies will also put them at a price point that is appealing to all consumers, including those who would previously not buy produce, considering they were not readily available at affordable prices. While these changes would have some impact, giving the public knowledge of these changes and why they are necessary gives them a greater impact. By contributing more resources to advertising and educating the public, people would become more aware in making intentional decisions that are targeted to improving their health. Overall, a junk food tax is needed to control the fast food industry, help push people to make better nutritional choices, provide aid to the nation’s growing national debt,

Related Documents

  • Superior Essays

    His solution is to tax unhealthy foods. Although a simple, money-oriented solution is often criticized, his logic and reasoning is surprisingly convincing. Asking to increase the cost of everyone’s favorite foods like doughnuts, candy, and soda, is a hard argument to…

    • 1410 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    No one ever expected for sugar sweetened beverages to become a threat to human health. The article Ounces of Prevention-The Public Policy Case for Taxes on Sugared Beverages is a depiction of the growing worries of experts in public health; Kelly D. Brownell and Thomas R. Frieden manifest the importance of increasing the taxes on sugar sweetened beverages in order to generate a decrease in consumption, promoting people to make a wise selection to reduce the rate of obesity. The ascending consumption of sugar sweetened beverages is presented as the “largest driver of the obesity epidemic”. Imposing an excise tax may be a solution to this preventable problem. Demanding taxation on sugar sweetened beverages will produce a revenue.…

    • 1535 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    According to Professor Brownell of Duke University, the income of a soft drink tax has many uses, but the greatest use involves the ability of healthy alternatives to become better purchasable (“Soda Tax could Shake Up the Industry”, par. 16). A soft drink tax would provide revenue to offer healthier food options for daily consumption. Additionally, health expenses associated with patients who become overweight or obese could diminish through the revenue of an excise. In fact, “ Estimates place the cost related to treating the overweight and obese at $147 billion, with half of those costs being paid publicly” (“Excise Tax for Soda”, par. 2).…

    • 1129 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Many problems arise out of this economic discrepancy of food, including the dreaded obesity. The truth is, the nutritional value of food is related to one’s economic class, causes things like food deserts, and needs to be restored. When thinking about the economy, we usually distinguish between rich and poor. The same goes with food, although we might not realize it. There are many places around the U.S. that are rich in the nutritional value of their food, and there are others that are not so fortunate.…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Should the government make it harder for Americans to purchase foods that are unhealthy? And if so, what are some ways that the government can do that? Daniel E. Lieberman believes that there are three things that could be done: nothing, enhance public education, and strict regulation by our government on unhealthy foods. On the other hand Mark Bittman believes that the solution could be as simple as a tax on unhealthy foods Unfortunately, the American Obesity problem cannot be fixed with regulation and education alone, but with newfound funding from a tax on foods with large amounts of sugar and fat. Lieberman’s piece is short and well intended.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    People eat what is in front of them and when entering a grocery store you always see all these advertisements about sweets and sugar and if the government changed it and maybe advertised fruits and vegetables, people would think about fruits and vegetable more and more (Schmidt). Also, I believe that the government should intervene whenever it comes to the public health of their citizens. While I understand the people’s point that government intervention would cause violation of people eating what they want and being free to choose what they want (Bakst). While that is understandable, it is still very wrong. To reduce the obesity rates in the us, the government in some areas enforced the soda tax which would mean that stores would have to pay more and causing customers to pay more which while not perfect, is a start and could lead into good directions (Brownell).…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Effects Of Tax On Soda

    • 1298 Words
    • 6 Pages

    The American population has a love of soda. They also have an obesity epidemic and a rising rate of obesity related diseases. Many city politicians have attempted to pass a tax on sugar-sweetened beverages in an effort to decrease consumption. However, a soda tax has met with opposition by consumers, some politicians, and the soft drink industry. The tax proposal continues to come up for debate by city officials and public health experts as the nation attempts to decrease empty carbohydrate intake, improve nutrition and reduce diabetes.…

    • 1298 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The controversy of the obesity epidemic is obvious, but it is now more complex due to the proposal of food taxes in the market today. Due to the illogical reasoning of politicians and state legislatures in Congress, Radley Balko, a policy analyst at the Cato Institute has written an article named “What You Eat Is Your Business,” emphasizing that putting taxes on high-calories foods to decrease obesity is unrealistic. Balko argues that the obesity rate is increasing due to the lack of perception in every individual, and that it is a personal matter that government should not be involved in any kind. The only rational way to decrease obesity is by encouraging people to take responsibility for themselves (1). Although, this may appear unpersuasive…

    • 1303 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    According to Gary Ruskin and Juliet Schor in their article, “Who’s to Blame for Childhood Obesity?” key food enterprises are publicly sympathizing with America’s ever increasing body size, specifically the countries children, promising to curb advertising tactics that target young children and couple that effort with the promotion of healthier food choices. However, behind closed doors these food moguls continue to lobby legislators to protect their industry’s welfare. Ruskin and Schor report that in spite of hearings held by the Federal Trade Commission concerning the effects of food advertising on childhood obesity, the FTC chair, as well as the head of the USDA’s Child Nutrition Division, have no intention to prevent the increase of junk food advertisement nor to…

    • 529 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    According to Amir Khan, Everyday Health staff writer, “86% of nonrestraunt food and beverage product ads seen on TV by children in 2009 promoted products high in saturated fat, sugar or sodium” (Khan). This demonstrates that the majority of products advertised for kids are very unhealthy, but buys their attention. The more kids are brought to the appealing products, the more they are getting influenced in eating it, which causes unhealthy substances in their system leading into gaining excessive weight in the long run. Having a household with children, there tends to be more junk food, because children influence their parents to buy the high-calorie and most addicting food they see while watching TV (Khan). This shows that children are viewed with food repeatedly while watching television, which drives them in wanting to eat some.…

    • 1203 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    However that point is unimportant, because raising taxes on “junk food” wouldn’t do much, it’s ineffective, and an unavailing solution because people would still but junk food, to satiate their “addiction”. Even if they are on the verge of becoming broke. That’s how deep their addiction runs. To most people food, specifically junk food is a source of comfort, and happiness. Stripping that away from people, even if you’re doing for their well-being would only lead in serious and precarious consequences.…

    • 1219 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Schlosser reports “A 1991 study published in the Journal of the American Medical Association found that nearly all of America’s six-year olds could identify Joe Camel, who was just as familiar to them as Mickey Mouse” (43). Without direction children will struggle to understand what advertisement is beneficial and what advertisement is…

    • 1330 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    A junk food tax was introduced to Hungary in 2011. A study was done to show the effectiveness of the tax in Hungary and the results indicated a moderate improvement in population diet that would be attributable to the tax. Ontario's doctors should have Canadians asking: What are the benefits of a junk food tax and how effective would they be? In this essay, I will argue the need for a junk food tax in Canada and why Canadians would benefit from it.…

    • 516 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Junk Food Tax

    • 1282 Words
    • 6 Pages

    A junk food tax can implement better lifestyle choices for an individual, possibly preventing him from suffering from the consequences of junk food and experiencing a poor quality of…

    • 1282 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Food advertisements have a negative impact on adolescents. Food ads have a way to manipulate children and adults by presenting a good feeling towards their product. Advertisements like to manipulate the body into believing it needs more food leading it into the "hedonic hunger" stage. Persuading parents into believing they should eat what other people eat is one of many things food ads do to manipulate people into buying their product. A major epidemic caused by poor foods ads is children obesity, which has increased throughout the years.…

    • 1731 Words
    • 7 Pages
    Improved Essays

Related Topics