GHANA BREWERIES LIMITED Ghana brewery limited is a highly production industry which sells and deals in all kinds of soft and alcoholic drinks. This include :Club beer, Stout, Malta Guinness, Guinness, Star beer etc. Our main aim is to provide quality drinks to our consumers. Our objectives is to meet the quality preferences of our customers. We foresee our strength as the ability to respond quickly to what the market
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* Strategy and long term plans, having wide experience in product and business know how : here the company still continue to increase its output because it has already capture the market so it continue to advertise more to create awareness of the product. This ensure the existence of the company.
WEAKNESS * Lack of a reputation in comparison in respect to our competitors: due to the existence of goodwill of our company we do not compare our product to our competitors because we consider our product to be the finest product on the market. * The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the company: since our company need to be expand its market volume we introduce new organizational structures and recruitments of new workers to add up to the existing old