In today’s society, we are constantly put under pressure to succumb to social constructivism, adhere to accepted societal norms, and participate in gender performativity. For decades, multiple fields have been noticing the pressure to conform to and perform gender stereotypes, which are often seen in small incidences in daily life.
Prior research has shown that gender stereotypes exist and perpetuate throughout our lives. For example, threats to masculinity often lead to compensatory behavior (i.e aggression); one such threat is parental roles. In 2016, Kosakowska-Berezecka et al. did three different studies (N1 = 76, N2 = 313, N3 = 131) to test how gender norms are perpetuated through threats to masculinity. Study 1 found that threats to …show more content…
Thus, I propose that stereotypes can be shown to exist through the observation of shopping habits between men and women, where both men and women conform to accepted shopping habits (women have increased shopping habits and women have lower relative shopping habits). Shopping habits will be evaluated through: (1) the stores men and women go into at various malls (i.e. Bath and Body Works, Lids, etc.), (2) the number of men and women that go into the aforementioned stores, (3) counting the number of shopping bags men and women come out of stores with, and (4) the amount of time respective genders spent in a …show more content…
Also, the effect that SES (represented by shopping plazas) has on gender stereotypes is another interesting area of study, especially since only women preferentially bought more. One would expect, those in higher economic brackets tend to be older, and older individuals tend to be more inundated with gender stereotypes since it is what they grew up seeing and learning. Further research and observation is recommended for the relationships observed between race/culture and gender stereotypes, and SES and gender stereotypes.
Conclusion
In order to observe whether or not gender stereotypes still existed in more covert forms of expression, we sought to observe individuals’ shopping habits in different plazas. Again, shopping habits were evaluated through observation of: (1) the stores men and women go into at various malls (i.e. Bath and Body Works, Lids, Dillards, etc.), (2) the number of men and women that go into the aforementioned stores, (3) counting the number of shopping bags men and women come out of stores with, and (4) the amount of time respective genders spent in a store. We noted that not only do women go into shops more, but they also spend more time in shops and buy more. While these observations created areas for further research, the results that were synthesized firmly supported our
Prior research has shown that gender stereotypes exist and perpetuate throughout our lives. For example, threats to masculinity often lead to compensatory behavior (i.e aggression); one such threat is parental roles. In 2016, Kosakowska-Berezecka et al. did three different studies (N1 = 76, N2 = 313, N3 = 131) to test how gender norms are perpetuated through threats to masculinity. Study 1 found that threats to …show more content…
Thus, I propose that stereotypes can be shown to exist through the observation of shopping habits between men and women, where both men and women conform to accepted shopping habits (women have increased shopping habits and women have lower relative shopping habits). Shopping habits will be evaluated through: (1) the stores men and women go into at various malls (i.e. Bath and Body Works, Lids, etc.), (2) the number of men and women that go into the aforementioned stores, (3) counting the number of shopping bags men and women come out of stores with, and (4) the amount of time respective genders spent in a …show more content…
Also, the effect that SES (represented by shopping plazas) has on gender stereotypes is another interesting area of study, especially since only women preferentially bought more. One would expect, those in higher economic brackets tend to be older, and older individuals tend to be more inundated with gender stereotypes since it is what they grew up seeing and learning. Further research and observation is recommended for the relationships observed between race/culture and gender stereotypes, and SES and gender stereotypes.
Conclusion
In order to observe whether or not gender stereotypes still existed in more covert forms of expression, we sought to observe individuals’ shopping habits in different plazas. Again, shopping habits were evaluated through observation of: (1) the stores men and women go into at various malls (i.e. Bath and Body Works, Lids, Dillards, etc.), (2) the number of men and women that go into the aforementioned stores, (3) counting the number of shopping bags men and women come out of stores with, and (4) the amount of time respective genders spent in a store. We noted that not only do women go into shops more, but they also spend more time in shops and buy more. While these observations created areas for further research, the results that were synthesized firmly supported our