Fisher And Paykel Case Study

3914 Words 16 Pages
Register to read the introduction… Their success ignited personal desires to own their own business. However, according to the University of Auckland, after four successful years, import and foreign exchange restrictions forced F&P to consider manufacturing (2005). This decision, to begin manufacturing in New Zealand, proved extremely advantageous to the pair, as during the war, laws against closure protected the company, allowing manufacturing to continue. As a result, in 1949 the company was producing ‘600 washing machines, 500 refrigerators, and 700 vacuum cleaners per month and struggling to keep pace with orders from retailers’ (The University of Auckland Business School, 2005). The friends continued to expand their business to accommodate the growing supply needs, and during the late 1960s turned their attention towards exporting. By selling to countries such as ‘Australia, Hong Kong, Singapore, and Japan, the annual export income rose from $500,000 to $2.4m between 1967 and 1971’(The University of Auckland Business School, 2005). F&P continued to improve and create new innovative designs, leading the market in more economical variations of products. After 70 years of existence, ‘revenue from appliance exports had increased to 71 percent of total revenue, with the firm exporting to 80 countries worldwide’ (The University of Auckland Business …show more content…
(2008, April 17). Fisher and Paykel to shut Aust operations. Retrieved May 21, 2008, from ABC NEWS: http://www.abc.net.au/news/stories/2008/04/17/2219626.htm
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The University of Auckland Business School. (2005). Fisher & Paykel Company Profile. Retrieved May 15, 2008, from The University of Auckland Business History Project: http://www.businesshistory.auckland.ac.nz/fisher_paykel/company_profile.html
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