Blue Ocean Strategies For A Strategic Planner Essay

1097 Words Oct 21st, 2016 5 Pages
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• Explain the concept of Blue and Red Ocean strategies to a strategic planner. Blue ocean strategies help discover unchallenged market spaces where competition does not currently occur. Planners use the space to provide new offerings to the market. Red ocean strategies help discover market spaces that are already competitive. Utilizing red and blue ocean strategies assist strategic planners in dominating the markets in which they have interest. They are also more likely to earn higher profits.

• Tell me the four strategic postures an organization can take when approaching their competitive environment?
-The defender
-The prospector
-The analyzer
-The reactor Each question is worth 10 points. Choose 5 of the 6 and answer. If you answer all 6, only the first 5 will be graded.
 What does the acronynm PESTEL stand for in evaluating an organization’s external environment, and briefly describe each item. The PESTEL analysis allows a strategic planner to look at the environmental conditions from a broad perspective. PESTEL stands for political, economical, social, technological, environmental, and legal. The political aspect analyzes the government policies, laws, and other political influences on the organization’s external environment. The economic aspect analyzes the economic factors such as inflation rates, interest rates, and the GDP. Social aspects include cultural and lifestyle influences on the organization’s environment.…

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