Applied Concept Paper

5820 Words Jan 16th, 2013 24 Pages
MAN 4720-017 AND 4720-018: GLOBAL STRATEGY AND POLICY
Prepared for: Professor Harry Schwartz | Applied Concepts Paper | Module D
Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice | | LM
ZXXXXXXXX | 10/25/2012 |

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Table of Contents Executive Summary 3 Abstracts 4-5 Concepts 6-7 Analysis 8-10 Conclusion 10 Appendices 11-21 References 11 Articles 12-21

Executive Summary The purpose of this paper is to help me to fully understand and expand my knowledge of the concepts four in our textbook. By performing research about recent
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Hyrax Energy and WARF enter into licensing agreement, by Bret Williams, Published on October 26, 2012.
This article explains the licensing agreement deal between Hyrax Energy and the Wisconsin Alumni Research Foundation (WARF). This licensing agreement is geared toward finding alternative fuel choices for consumers. Researchers from both Hyrax Energy and WARF have already found new technology that can be used to produce alternative clean fuels and plastic materials.
Furthermore, this licensing agreement allows WARF and Hyrax Energy to commercialize the new alternative fuel and generate profits not only domestically but also in the global market in the near future. In addition, the development of this new technology shows that the economy of the United States can be affected positively with the creation of new jobs and also with increased consumer demand for clean biofuels. 4. CareFirst BlueCross BlueShield, Healthways Announce Extension of Contract for Disease Management Services Through 2015, by Business Wire, Published on October 17, 2012
This article is in regards to the extension of a long-term contract between the companies CareFirst Blue Cross Blue Shield and Healthways. The companies have been working together for a few years and they have been serving about 600,000 members. The extension of this contract signifies that together these two companies are able to partner to offer their clients better healthcare services and preventative disease solutions.

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