Appadurai's Analysis Of The Global Village

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We, as anthropologists, observe and collect data and inform our fellow anthropologists on the nature of humanity and its many manifestations, but to what purpose does this endeavor serve? This accumulated wealth of knowledge, if let to gather dust, will surely fit a similar role of salvage anthropology. Saving the final glimpses of vanishing cultures in order to preserve and study these snapshots as a time capsule of humanity that once was. Observations are made, theories formulated, structures determined, but ultimately the result is merely academic enhancement. The express goal of anthropology is to study, not to serve humanity.
While not necessarily where anthropology will go, but where it ought to go is to make anthropology more accessible to the public; choosing the Margaret Mead “coffee-table book” method in order to present cultural
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It is possible for anthropologists to begin looking into every piece of the chain along the globalized market, from the top to the very bottom. There are a number of studies concerning the impoverished slums of the inner city (Bourgois 1995), to the lavish lifestyles of the Wall Street bankers that run America (Ho, 2009). What remains, as far as I am aware, is a report on everything in-between. Thus, an ethnography of the middle class, as opposed to reporting on the limits of the economic spectrum, is in order to bring this previously unheard demographic to the discussion. As mentioned above, there is a need for emulation of Mead’s public-access anthropology, as a means of providing the public with common anthropological knowledge in an understandable and relatable way. For the foundation of what ought to be taught, I turn to Boas for his notion of cultural

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