Alcohol is the world’s fifth leading risk factor for disease concerns(WHO, 2015) and it remains the critical social and public health problems around the world(Ray, McGeary, Marshall, & Hutchison, 2006). There are many studies identifying the different factors to the use of alcohol(Best, Manning, Gossop, Gross, & Strang, 2006). Some epidemiological public health studies concern with socioeconomic factors, patterns of drinking and its impacts(Bellos et al., 2013; Carle, 2009; Chowdhury, Ramakrishna, Chakraborty, & Weiss, 2006) whereas some anthropological studies in line with the World Health Organization (WHO) determine the socio-cultural and ethnographical factors to control alcohol and substance abuse (Heath D.B, 1987; Hunt & Barker, 2001;
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Saving mianzi has to go hand in hand with guanxi(Peter J. Buckley, Jeremy Clegg, & Hui Tan, 2006; Wendt, 2011). Likely, in Cambodia, Rab-An (friendship) and Yulmok (saving one’s face) have rooted very deeply in its culture(Tranne, 2013, 2014). The Rab-An and Yulmok are key social relationships and obligations that are defined as the moral principles and cultural practices to maintain relationships and social recognition(Chhin Khuon, 1999). Commonly, the Rab-An and Yulmok are being highly valued and fraternally expressed through mutual invitations and receptions. To show Rab-An and Yulmok, people are mutually invited to join some special rituals such as the wedding celebration, birthday and new house-warming party(Pech Sal & Nhuong Soeung, 1966). Those who are invited require joining the rituals; otherwise, it may result in losing the friendship or dishonoring the inviter(Michelle Tranne, 1990). The host of a ritual, of course, serves their honored guests with the meal and drinks; in return, the guests are also obliged (a must) to Changdai (to offer cash and/or a gift) to the host(Chab Pin, …show more content…
Furthermore, the hierarchical or vertical structure of the social relationships in Japanese and Chinese as well as Cambodian culture dictates that reverence is paid to one’s elders or superiors. The younger must acquiesce to the requests of the older or superior individuals. The failure to do so results in dishonoring one’s social group(Peter J. Buckley et al., 2006; Wendt, 2011). Based on literature review, a research on alcohol use from the cultural aspects remains less than robust in the world; as yet, no prior research has evaluated how much the cultural practices of the festive rituals influence on the use of alcohol in Cambodia. Therefore, this study investigated the influence of the cultural practices in the festive rituals on the alcohol use intention in Cambodia by addressing: (1) a prediction on the influence of the cultural (CF) and personal factors (PF) on the alcohol use intention (AUI), (2) an association between the alcohol use intention (AUI) and the friendship quality
Saving mianzi has to go hand in hand with guanxi(Peter J. Buckley, Jeremy Clegg, & Hui Tan, 2006; Wendt, 2011). Likely, in Cambodia, Rab-An (friendship) and Yulmok (saving one’s face) have rooted very deeply in its culture(Tranne, 2013, 2014). The Rab-An and Yulmok are key social relationships and obligations that are defined as the moral principles and cultural practices to maintain relationships and social recognition(Chhin Khuon, 1999). Commonly, the Rab-An and Yulmok are being highly valued and fraternally expressed through mutual invitations and receptions. To show Rab-An and Yulmok, people are mutually invited to join some special rituals such as the wedding celebration, birthday and new house-warming party(Pech Sal & Nhuong Soeung, 1966). Those who are invited require joining the rituals; otherwise, it may result in losing the friendship or dishonoring the inviter(Michelle Tranne, 1990). The host of a ritual, of course, serves their honored guests with the meal and drinks; in return, the guests are also obliged (a must) to Changdai (to offer cash and/or a gift) to the host(Chab Pin, …show more content…
Furthermore, the hierarchical or vertical structure of the social relationships in Japanese and Chinese as well as Cambodian culture dictates that reverence is paid to one’s elders or superiors. The younger must acquiesce to the requests of the older or superior individuals. The failure to do so results in dishonoring one’s social group(Peter J. Buckley et al., 2006; Wendt, 2011). Based on literature review, a research on alcohol use from the cultural aspects remains less than robust in the world; as yet, no prior research has evaluated how much the cultural practices of the festive rituals influence on the use of alcohol in Cambodia. Therefore, this study investigated the influence of the cultural practices in the festive rituals on the alcohol use intention in Cambodia by addressing: (1) a prediction on the influence of the cultural (CF) and personal factors (PF) on the alcohol use intention (AUI), (2) an association between the alcohol use intention (AUI) and the friendship quality