Social media marketing

public relations, direct marketing and sales promotion (Mangold & Faulds, 2009). In terms of marketing nowadays, tools and strategies for communication with customers have changed significantly with the emergence of consumer-generated media. Where various sources of information that are created, circulated and used by consumers with the intent on educating each other about products, services and brands, also referred to as social media (Mangold & Faulds, 2009). Social media is an integral part…

HOW TO BE SUCCESSFUL WITH SOCIAL MEDIA MARKETING Social media marketing is a way of advertising and selling goods and services over the internet by using social media platforms. This form of marketing strategy is much more convenient than the common old ways done through printing and radio and television broadcasting. This is largely attributed to the fact that it is less expensive since social media platforms have become a part of the day to day activities of people who have access to the…

More one minute blogs 1. Social media marketing tips for dentists Great Dental Content Delivers Mouth-Appeal in Multiple Ways Dentists have usually been more progressive about advertising than doctors because people are so reluctant to visit the dentist. Social media forums are ideal for explaining about advances in painless dentistry and promoting the appealing dental technologies like invisible braces and computer-assisted mapping of the mouth in lieu of X-rays.. Dentists can build an…

Social Media Marketing SMM  Definition: “Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool” (Rouse 2011). Goal: The goal of SMM is to produce content that users will share with their social network to help an organisation increase brand awareness and customer engagement in integrated marketing communications. ********************************************************************** Advantages of SMM  Humanise your brand &…

Marketing strategies in today’s global marketplace has evolved over the decades. Gone are the days when advertising agencies were focused on local newspapers, magazines and trade journals. According to Advertising Age, in 1999, online advertising hit the $2 billion mark with the industry earning $3 billion (1999). To further quantify this growth, compare Sterling Cooper (the fictitious ad agency from the Mad Men drama series) to social media moguls like Arvin Lal, founder of and CEO of…

r 2015 The Importance of Marketing Strategies According to Heidi Cohen of the actionable marketing guide, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is a crucial addition to the everyday world. Without marketing many of the world’s most prosperous companies would not be. When the word “marketing” is mentioned there are thoughts…

Social media started with a website called Six Degreeś. Though it was the first website that allowed users to create a profile and adds friends, it was short lived lasting from 1997 to 2001. With the advance in internet speed and availability by the year 2000, people were using the internet to socially interact with one another. With the launch of MySpace in 2003 allowed users to privately send messages, create a profile as well as comment on friends bulletins. Soon afterward, Facebook, Twitter…

Essential Social Media Marketing Ideas for Restaurants Promoting your restaurant in social media delivers powerful marketing results, but restaurateurs face many claims on their time and often neglect social media, which can be time-consuming and indirect ways of marketing. Social media campaigns attempt to connect with customers who have similar attitudes or attractive demographic profiles instead of trying to sell people on an idea, concept, product or point-of-view. However, the results can…

controlled world social media plays a major role in every aspect of life including events marketing. Social media is part of the so called Web 2.0 where user generated content appears which consist of text, pictures, videos and networks. Text based social media platform is Twitter which contains mainly micro-blogs, picture sharing site is Flickr and the video based media is YouTube. Networks such as Facebook allows users to find friends, share pictures and videos with each other. Social media…

Do you know what it takes to satisfy marketing opportunities? There are a few, but many ways to satisfy marketing opportunities (KERIN, HARTLEY, 290-538). To satisfy marketing opportunities one must develop new products and services, manage successful products, services, and brands, advertise, create sales promotions and public relations and use social media and mobile marketing to connect with consumers. First, what is marketing? Marketing is the activity, set of instructions, and process for…