Social media marketing

Social Media and Brand Reputation Student’s Name: Course Name: Course Number: Instructor’s Name: Date of Submission: Wednesday, November 05, 2014 Introduction Corporate reputation is a valuable asset to any company in the business world. This paper is an argumentative essay on how the social media may build or destroy a brand. Social media with the increased internet connectivity infrastructure worldwide has proved to be a very powerful tool. It companies us this resource intelligently…

market has opened up and exploded. It is called social media and it comes in many forms. Snapchat, Twitter, Instagram, the list goes on and on. Although some might say we are benefitting from this new social age, I feel that social media can be abused and become a source of social anxiety, a medium for spreading hate, and can lead to personal information being sent to places it shouldn’t be. Many like to say that the accessibility and speed of social media is part of the reason we like it so…

Building a Valuable Online Community Word-of-mouth marketing has always been considered the purest and best form of marketing, and social media has continued to prove this fact in many ways. People like to share with and feel connected to each other, brands, organizations, and even governments they like and trust. It’s not a secret that social media is like the little black dress of marketing, branding, and public relations; you must have it now in order to complete your personal brand’s…

Like Social media has taken over our lives. You are probably using social media at this very moment. You could be updating your Facebook status, re-tweeting a celebrity’s tweet, posting a selfie on Instagram or even just scrolling through Tumblr. Whatever you are doing, you are probably using social media to do it, but hoe is social media using you? Generation Like, a documentary on PBS Frontline (an American TV program), explains how corporate marketers turn enthusiastic fans, into marketing…

The impact of social media on adverting is great because it’s like free promotion. Social media which include applications like Facebook, Twitter, Snapchat, and Instagram, along with others. These social media outlets have helps business advertise new deals and promotions at absolutely no charge. One of the best companies I see on social media daily is Taco Bell. They have a snapchat account which they update daily and they are able to get people interactive with them by offering free food.…

The Social Media Reach of J. Crew David Hornyak, Carly Morrow, Cole Sterrett, Matt Winsand Introduction The competitive landscape for a fashion retailer has changed dramatically in the past decade. The explosion of social media platforms has presented the business community with challenges and opportunities alike. An online presence is essential for attracting new customers and expanding the breadth and scope of a business in the 21st century. Fashion retailers are among the most visible…

Tools Understanding the demographics and consumers personas has helped identify the social media platforms with the highest concentration of the target audience. The types of personas identified within the technographic profile also aided in the selection of social media platforms. Specifically, since the majority of adults between ages 18-34 tend to spectate, join or criticize brands, BT needs to concentrate on those platforms such as the Community Forum and Facebook that have the highest…

Social Benefit or Social Disaster? Communication with social media possesses powerful advantages and disadvantages for today’s organizations. The case study emphasizes the risks associated when communicating on social media, in particular the use of Twitter among college athletes. Social media has no geographical boundaries or predefined rules and regulations. Those who use social media are sharing their thoughts for the world to analyze instantly, with the inability to correct or edit ones…

skills in slam dunking, especially Aaron Gordons, which in my opinion he should’ve won. The video and picture of Aaron Gordons dunking over the mascot went viral, it was on all forms of social media and was talked about for days. “While LaVine came away with the trophy, Gordon was the overwhelming victor on social media, becoming a global trending topic and spurning countless GIFs and memes that paid homage to his phenomenal performance.”- Dan Savage. He was so popular that it started the trend…

consumerism took off; state and national parks, nonprofits, communities and other companies joined in. It speaks volumes to the work of REI when other companies not only use REI’s hashtag, but jump on the campaign and link to the retailer’s website. Social media was key to this movement. Last year, REI had a landing page that would aggregate user pictures with #OptOutside. They also provided graphic overlay with text “On Black Friday I’ll be ___ #OptOutside”, people could choose between…