REI Business Analysis

Improved Essays
Show More
REI is more than just a retail store for outdoor clothing, gear, and footwear. REI’s core purpose is seen in all their messaging, “we all work to inspire, education and outfit for a lifetime of outdoor adventure and stewardship”. The retail store is unique because they develop their own gear alongside the brands for which they are also a supplier. REI stands apart from other retail stores because the company is a leader in conservation efforts, the employees are outdoor experts who know all the gear first-hand, retail locations organize excursion trips and product education opportunities. I believe the two most important aspects are that REI is a consumer cooperative and aspires to change culture.

REI has a high level of corporate transparency …show more content…
Last year REI gave all their 12,000 employees a paid day to spend doing activities outside, on black Friday, the biggest shopping day of the year. REI encouraged people to not participate in black Friday shopping, but to #OptOutside. 1.4 million people committed to this idea. This alternative to a day of consumerism took off; state and national parks, nonprofits, communities and other companies joined in. It speaks volumes to the work of REI when other companies not only use REI’s hashtag, but jump on the campaign and link to the retailer’s website.

Social media was key to this movement. Last year, REI had a landing page that would aggregate user pictures with #OptOutside. They also provided graphic overlay with text “On Black Friday I’ll be ___ #OptOutside”, people could choose between different activities such as hiking, camping, biking, etc. Their target ads were location based and provided user resources for local outdoor activities. This allowed for other organizations to jump on board. For example, Kansas State Parks picked a winner who submitted pictures through #myksstatepark for a free overnight cabin

Related Documents

  • Improved Essays

    REI Executive Summary
    • 383 Words
    • 2 Pages

    REI Executive Summary

    While REI positions itself as a high-end brand and is more focused than its competitors. REI has developed and maintain a unique price strategy with its focus on product differentiation, social responsibility and an all encompassing devotion to the environments sustainability. REI has made itself a leader through clear differentiation strategy, REI brand name is embedded as a high-end quality product this allows for the company to charge premium prices. REI is the largest consumer cooperative (co-op) in the US. REI’s success stems from intense customer loyalty, passionate employees; employees that help to foster REI’s brand awareness and help to build its equity.…

    • 383 Words
    • 2 Pages
    Improved Essays
    Read More
  • Decent Essays

    Dick's Sporting Goods
    • 154 Words
    • 1 Pages

    Dick's Sporting Goods

    For our purchase of camping gear, we identified three possible vendors to choose from; Recreational Equipment Inc. (REI), Dick’s Sporting Goods, and the Coleman Company. We have chosen to pick REI to purchase our equipment from. We did not select Dick’s Sporting Goods because their license for purchasing has expired. The Coleman Company was not selected because they are not a local entity and we would have a huge shipment with no place to store it. REI is a national partner with the National Park Service, is a local company, and has given us a discount for the equipment.…

    • 154 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Wawa And Sheetz
    • 1485 Words
    • 6 Pages

    Wawa And Sheetz

    Utilizing two zipcodes where the stores are located, 15237 for a Sheetz in Pittsburgh, and 19104 for a Wawa in Philadelphia, these we entered into a zip code lookup in order to discover the demographic of the area. After pursing the results, there were some distinct differences between the two areas and perhaps insight to who really are the supporting groups of the brands. Pittsburgh’s area is made of up more Middle Age families or upscale individuals, households with commonly $100K in income, mainly 1 or 2 person who are married, with children, or other, mostly older than 65 years, and predominantly White. Conversely, Philadelphia's area was made up of young or middle-aged individuals without families, households making less than $25K in income, mainly being 1 person and without children, mostly age 23 to 34 years-old, and a mix of White, African American, and Asian (“ZIP Code Look-up”). Of course these locations cannot be a complete accurate description of the entire stakeholder groups, but it interesting to note that they both are very distinct.…

    • 1485 Words
    • 6 Pages
    Improved Essays
    Read More
  • Improved Essays

    Ruth's Chris Steak House Business Analysis
    • 356 Words
    • 2 Pages

    Ruth's Chris Steak House Business Analysis

    According to Euromonitor, the global foodservice industry, which includes restaurants as well as catering services, generates nearly $3 trillion in annual revenue. The American industry of restaurants began in the early to mid 20th century. The United States food service industry include about 630,000 restaurants with combined annual revenue of about $470 billion (First Research). Ruth’s Chris Steak House is one of the most well-known and establish steakhouse across the United States and in several international locations. The restaurant is perceived as an upscale establishment serving the finest quality steak and providing exceptional customer service.…

    • 356 Words
    • 2 Pages
    Improved Essays
    Read More
  • Improved Essays

    Threats To REI Essay
    • 679 Words
    • 3 Pages

    Threats To REI Essay

    “REI is the nation’s leading outdoor equipment outlet and largest retail cooperative in the United States” (Pun 45). However, REI faces a threat when it comes to larger chain sporting goods stores, and how they are able to maintain a higher profit margin while still meeting both quantity and quality of any given product. Other larger chain sporting goods stores that are public companies can issue more stocks in order to produce more capital, REI cannot. Therefore, REI sells their goods at a higher price than other retailers. While they cater to those who support environmentally friendly options they do close themselves off of a large part of the consumer public because of their high prices.…

    • 679 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    What Is Macy's Ability To Selling Popular Culture
    • 377 Words
    • 2 Pages

    What Is Macy's Ability To Selling Popular Culture

    It is certain that stores have the ability to sell popular culture through their products and merchandise, but not many of them can say that they conduct their own national Thanksgiving Day Parade. Through its wide range of available products, Macy’s is able to target just about any type of consumer and profit off of them. The store not only carries a variety of products, but also a variety of brands, allowing a wide range of customers to be able to shop there. By offering everything from jewelry and fragrances to children’s toys and small electrics, Macy’s—the largest United States department store company by retail sales in 2015 —has been relatively successful in doing so since 1858. Seeing the Macy’s on 1300 Market Street, it is difficult…

    • 377 Words
    • 2 Pages
    Decent Essays
    Read More
  • Decent Essays

    Buy Nothing Day Research Paper
    • 261 Words
    • 2 Pages

    Buy Nothing Day Research Paper

    When we take the time to observe our community and realize the effects of our actions, there is a greater chance people will take action to improve the problem of overconsumption; which is why the Buy Nothing Day is important. It would help spread awareness of the negative effects of overconsumption on working conditions. Due to the high demand for numerous products, companies become more concerned for quick production of goods at low costs, and less concerned for working conditions. This is especially evident in U.S. companies abroad where cheaper labor is available. Foreign workers, working for Nike, Gap, or other American companies, face overbearing pressure to produce large quantities of clothes, shoes, and other products in a short…

    • 261 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Malcolm Gladwell's The Science Of Shopping
    • 779 Words
    • 4 Pages

    Malcolm Gladwell's The Science Of Shopping

    In “The Science of Shopping, author Malcolm Gladwell discusses several strategies stores use to encourage shopping. With hundreds of retail stores competing against each other in a single mall, businesses must resort to different theories and strategies in order to increase revenue. Founder of Envirosell, Paco Underhill observes customer behavior and sales in his client’s stores to pinpoint areas which need improvement. Throughout out his career, Underhill discovered customer behavior theories, such as the “Invariant Right,” “Decompression Zone,” and the “Butt-Brush theory.” Gladwell’s article takes the reader throughout several well thought out layouts and theories, showing in which there is more to a retail store than what the business portrays.…

    • 779 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Us Reliance Case Study
    • 572 Words
    • 3 Pages

    Us Reliance Case Study

    U.S Reliance How the U.S improved its country. The U.S has many resources, foods, clothing, and culture. The U.S originally did not have these things, but thanks to the U.S being reliant, its country improved. Africa trades beans, spices, and exotic clothing to the US, China, however, imports most of its goods to the US.…

    • 572 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    NVR, Inc. Business Analysis
    • 717 Words
    • 3 Pages

    NVR, Inc. Business Analysis

    Gaius Plinius Secundus (best known as Pliny the Elder), a Roman author, philosopher, and naval and army commander of the early Roman Empire once said, “Home is where the heart is.” This statement still speaks true to most people today. Anyone who is in the real estate or homebuilding business knows that people do not buy houses; they buy homes. That is why new homebuilders spend thousands and hundreds of thousands of dollars upgrading and decorating their model homes. One such homebuilder, perhaps, understands the business better than most others is NVR, Inc. NVR, Inc., a Virginia based corporation, is one of the largest homebuilders in the United States.…

    • 717 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Patagonia Worn Wear Analysis
    • 841 Words
    • 4 Pages

    Patagonia Worn Wear Analysis

    This category of consumers appreciates the concept that they will be purchasing a product from a company that is extremely caring of the environment. Patagonia has been extremely successful, since its founding…

    • 841 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Walmart's Next Move Case Study
    • 1026 Words
    • 4 Pages

    Walmart's Next Move Case Study

    They discovered dual-channel consumers tend to spend a notable amount of money compared to the single-channel consumer. REI also realized that a consumer will make additional purchases when they enter the store to pick up their online goods (Kotler, Keller 2016). The possibility of increased sales was the motivation behind the brands motivation to integrate multiple marketing channels. REI’s channel strategy is a perfect example of how a brand can benefit from an online/store integration system. With Walmart moving forward to exhibit online channels for their brand, they now have the opportunity to experience the same increase in sales as…

    • 1026 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Radaris: Business Analysis
    • 1283 Words
    • 5 Pages

    Radaris: Business Analysis

    The company that I am going to write about is called Radaris. This is a company, which collects and sells customers ' information. According to Radaris webpage (Radaris, 2015), the data that Radaris have about the customers ', is collected from a social media, official public records, publications and user reviews. Radaris cite says (Radaris, 2015) that the company does not create information; it is only packaging the costumer’s info that is available on the internet. This company 's goal is to connect business and people.…

    • 1283 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Lowe's Business Analysis
    • 182 Words
    • 1 Pages

    Lowe's Business Analysis

    The biggest compensation and benefits issue at Lowe’s stems from the fact that North Carolina is an ‘Employment at will’ state. That means Lowe’s can terminate an employee without notice, for any reason, or for no reason. The only requirement is that the termination should not violate federal or state laws (Guerin, 2015). The company is not required to offer severance payments to terminated or laid off employees or assist them in finding alternative employment. Once an employees is terminated it is up to the employee to seek unemployment benefits from the state.…

    • 182 Words
    • 1 Pages
    Improved Essays
    Read More
  • Superior Essays

    The Role Of Sustainability In Business
    • 1438 Words
    • 6 Pages

    The Role Of Sustainability In Business

    Besides understanding the impacts and implication of sustainability on business models and the ability of the business to grow and perform well in the long term is very much essential. Hence as the new management of Wearing Well (WW) our main focus was to formulate a strategy that would transform WW into a leading retailer specialized in UK clothing retail industry. The strategy formulation process was one of the most challenging aspects of the business, because we as a team had to take various factors into consideration for the integration and implementation of our strategy. Our strategy development process began with indentifying the key assets of WW which included identifying their customers, their needs, habits etc as well as identifying WW’S core competencies, assets and resources, and further evaluating the future trends and dynamics of the fashion retail industry. Our next step of action was to assess WW’s potential in terms of market positioning, highlighting competitive threats and commercial potential, assessing stakeholders relation by highlighting any opportunity or challenge for responsible and ethical business, assessing prospects for greater sustainability in our operations that would highlight our strength and weakness for the future and finally assessing short, medium and long term risk in the business.…

    • 1438 Words
    • 6 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings