Social media marketing

4.1 Intro A marketing strategy would not be complete without the use of social media. Forty-seven percent of marketers spend at least sixteen hours per week concentrated on social media activities (Stelzner, 2011). Social media is defined as electronic tools where content, perspectives, and insights can be shared amongst users. It is also used to generate connections between people and businesses (Nair, 2011). Social media tools include blogs, discussion boards, wikis, consumer product rating sites, chat rooms, and social network sites (Stelzner, 2011).. 4.2 Review of Literature 4.2.1 Social Media Sites The increase in social media is changing how people communicate with one another. It is highly interactive in the fact that people share information…

SOCIAL MEDIA MARKETING Social media marketing is the process by which a company or an individual promotes or advertise its products or services using social media platforms. In today’s technology-driven world, social media websites have become an avenue where retailers and companies extend their marketing campaigns to a wider range of consumers. Large and well-known companies like MELCOM, APPLE, SAMSUNG etc. have successfully used social media platforms to increase and promote their sales,…

21st Century Marketing People between the ages of 18 to 64 say they spend roughly three and a half hours a day on some, if not all the social media applications. Due to the never-ending use of social media other forms of advertising have been impacted. Television watching has decreased by more than one hour per day. Radio listeners have decreased because of smart phone apps like Pandora and Spotify. So, what is the right course of action for a small business to get the biggest advertising bang…

is how to market and advertise their service and product. Social media marketing is seen by many experts as the new ground for marketing that include Snapchat, Facebook, Twitter, Instagram, YouTube, and LinkedIn (Moorman, 2014). Everyday information and knowledge is shared in real time in different social media sites. Research says that the idea of integrated marketing communication (IMC) is to create consistency and interaction by combining marketing communication elements so that they support…

Insta(Ad) In the past few years, users of social media websites such as Facebook and Instagram have experienced a sharp change in the layout and content of their pages. Now, when scrolling down through a person’s News Feed, one will stumble upon numerous advertisements, paid for by companies and placed on your feed because of your previous search or click history. These advertisements have been placed there simply because the tracking algorithm believes that the product or service it is…

ASSESSING THE IMPACT OF SOCIAL MEDIA MARKETING ON YOUTHFUL CONSUMERS: AN ANALYSIS OF UNIVERSITY STUDENTS and THE BANKING INDUSTRY. Background to the study Social media is a platform which enables interaction, collaboration and the sharing of content. The current marketing activities are carried out on social media platforms with the aim of increasing the magnitude of their reach at minimal costs. Over 70% of adults use a given type of social media platform. It is no longer a cool kid’s thing…

owning music labels and major sport teams, it 's greatest competitive advantage lies in its social media marketing. It is through its online presence that Red Bull brings together creativity and engagement. With the highly integrated online society of modern-day, Red Bull 's presence on Facebook, Twitter, and YouTube is like no other. Likewise, the company takes a strategic stance on each of its social media accounts in an effort to incorporate its audience as much as possible. While…

OF SOCIAL MEDIA MARKETING Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual organizational objectives.Social media marketing,therefore, is basically the use of social media platforms to promote products and/or services. Social media marketing consists of actions taken to build and maintain desirable relationships with target audiences involving a product,idea or a…

Social Media Marketing Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the…

WHY BUSINESSES NEED TO CONSIDER SOCIAL MEDIA MARKETING SERVICES? • YOUR COMPETITION IS ALREADY INVOLVED: The sooner businesses get started on social media marketing the better. The earlier you start up the sooner you get tons of followers, audience and fan base. Your competitors are already involved in it; this is not something you will want to be behind your competitors. Is better you do not let your competitors reap all the benefits because it is more expensive to want to catch up than…