Unit 7A

Front 1

Memory

Back 1

Persistence of learning over time through storage and retrieval of info

Front 2

Encoding

Back 2

Processing of info into memory system

Front 3

Storage

Back 3

Retention of encoded info over time

Front 4

Retrieval

Back 4

Process of getting info out of memory storage

Front 5

Sensory memory

Back 5

Immediate, very brief recording of sensory info in memory system

Front 6

Short term memory

Back 6

Activated memory that holds a few items briefly

Front 7

Long term memory

Back 7

Relatively permanent + limitless storehouse of memory system

Front 8

Working memory

Back 8

Newer understanding of short term memory focusing on conscious, active processing of incoming auditory + visual-spatial info

Front 9

Parallel Processing

Back 9

Processing of many aspects of a problem simultaneously

Front 10

Automatic processing

Back 10

Unconscious encoding of incidental info

Front 11

Effortful processing

Back 11

Encoding requiring attention and conscious effort

Front 12

Rehearsal

Back 12

Conscious repetition of information to maintain in consciousness or encode for storage

Front 13

Spacing effect

Back 13

Tendency for distributed study or practice to yield better long-term retention

Front 14

Serial position effect

Back 14

Tendency to recall best the last + first terms in a list

Front 15

Visual encoding

Back 15

Encoding of picture images

Front 16

Acoustic Encoding

Back 16

Encoding of sound

Front 17

Semantic encoding

Back 17

Encoding of meaning

Front 18

Imagery

Back 18

Mental pictures

Front 19

Mnemonics

Back 19

Memory aids

Front 20

Chunking

Back 20

Organizing items into familiar, manageable units

Front 21

Iconic memory

Back 21

Momentary sensory memory of visual stimuli

Front 22

Echoic memory

Back 22

Momentary sensory memory of auditory stimuli

Front 23

Long term potential

Back 23

Increase in synapse's firing potential after brief, rapid stimulation

Front 24

Flashbulb memory

Back 24

Clear memory of an emotionally significant moment

Front 25

Amnesia

Back 25

Loss of memory

Front 26

Implicit memory

Back 26

Retention independent of conscious recollection

Front 27

Explicit memory

Back 27

Memory of facts and experiences one can consciously know and declare

Front 28

Hippocampus

Back 28

Neural center located in the limbic system

Front 29

Recall

Back 29

Measure of memory in which one must retrieve info learned earlier

Front 30

Recognition

Back 30

Measure of memory in which the person need only identify items previously learned

Front 31

Relearning

Back 31

Measure of memory assessing amount of time saved when learning material for the 2nd time

Front 32

Priming

Back 32

Activation of particular association into memory

Front 33

Deja vu

Back 33

Eerie sense of "I've experienced this before"

Front 34

Mood congruent memory

Back 34

Tendency to recall experiences consistent with one's current mood

Front 35

Proactive interference

Back 35

Disruptive effect of prior learning on recall of new info

Front 36

Retroactive interference

Back 36

Disruptive effect of new learning on recall of old info

Front 37

Repression

Back 37

Basic defense mechanism that banishes from consciousness anxiety arousing thoughts, feelings, and memories

Front 38

Misinformation effect

Back 38

Incorporating misleading info into one's memory of an event

Front 39

Source of amnesia

Back 39

attributing the wrong source an event experienced, heard about, read about, or imagined