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19 Cards in this Set
- Front
- Back
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Media Codes |
commonly have an established meaning, denotation or connotation, to the target audience. |
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1. Symbolic Codes 2. Technical Codes 3. Written codes |
Types of codes |
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Symbolic Codes |
are audience-based. The meaning of the product is not based on the product but on the interpretation of the audience |
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Symbolic codes |
shows what is beneath the surface of what we see |
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Setting |
time and place of the narrative |
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Mise en scene |
everything within the frame |
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acting |
refers to the portrayal of the actors |
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color considerations |
suggests mood |
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iconic symbols |
represents meanings |
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Technical codes |
refers to how equipment is used to tell the story in a media text |
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Technical codes |
includes camera work, editing, lighting, and audio |
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Written codes |
deals with language. either spoken or written |
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Media conventions |
refer to the recognized way of using media codes |
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Types of Conventions |
1. Form conventions 2. Story conventions 3. Genre conventions |
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Form conventions |
arrangement of media |
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Story conventions |
refers to the basic structure of narratives |
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Genre conventions |
linked to the expectations of the audience |
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Media message |
pieces of information sent from a source to a receiver; ideas !ay arise from media contents |
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People involved in Media production |
A. Media producers B. Media stakeholders C. Media audience |
