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37 Cards in this Set
- Front
- Back
- 3rd side (hint)
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The act or process of using words, sounds, or signs, or behaviours, to express or to express your thoughts, feelings, to someone else |
Communication |
Speak
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2 Basic Types of Communication |
Non-Verbal Verbal Communication |
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Is the plural of medium |
Media |
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Ways to communicate information |
Medium |
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The communication happens through verbally, vocally, or through written words which express or convey the message to other |
Verbal Communication |
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2 Types of Verbal Communication |
Oral communication Written communication |
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Any communication without word of mouth, spoken words, conversation and written languages. |
Non-Verbal communication |
It happens through signs, symbols, colors, gestures, body language, or any facial expressions one example is traffic signal |
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Communication channels through which news, entertainment, education,data,or promotional messages are disseminated. |
Medium |
Includes broadcasting and narrow casting such as newspapers, magazines, tv, billboards |
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The American Political Scientist that states that a convenient way to describe an act of communication is to answer the ff questions: Who, Says What, In which Channel,To whom,and With what effect |
Harold Dwight Laswell |
communication transmission |
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This modelis about process of communication and it's function to society |
Lasswell Model of Communication |
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Was an American mathematician in 1948 and Electronic Engineer |
Shannon |
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Was an American scientist |
Weaver |
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Both of them join together to write an article Bekk System Technical Journal called A mathematical Theory of Communication and also called as Shannon-Weaver model of communication |
Shannon and Weaver |
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This model is especially designed to develop the effective communication between sender and receiver |
Shannon-Weaver's communication model |
They also find the factor noise This model improved the technical communication Source, Transmitter, Noise,Channel,Message,Receiver,channel, information destination,encode, and decode |
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The sender's message converted into signals and it is compactable to transmit messages through cable or sattelites |
BINARY DATA |
Example: the voice in the telephone that is converted into signals |
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Communication is a two way process where both sender and receiver take turns to send and receive a message |
Osgood-Schramm Model of Communication |
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This model can be seen two context in interpersonal and mass communication |
Westly and Maclean's Model of Communication |
Processed by Bruce Westly and Malcom S. MacLean Jr |
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It follows the Scmr model and not specific to any particular communication. It lives a number of factors: source, communication skills,attituo, knowledge |
Berlo's SMCR Model of Communication |
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The exchanged of information and the expression of feelings that can result in understanding |
Communication |
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The person who initiates a message |
Sender |
Communicator |
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The person to whom a message is directed |
Receiver |
Interpreter |
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It is the verbal or non verbal content that must be encoded by the sender and decided by the receiver |
Message |
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The medium by which the message is delivered and received |
Channel |
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The setting and situation in which communication takes place |
Context |
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Anything that interferes with the accurate expression or reception of message. |
Noise |
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A response from the receiver indicating whether a message has been received in its intended form |
Feedback |
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Refers to every channel of communication between person or persons for their intended audience / communication tools |
Media |
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Data, knowledge,derived from study, experience Knowledge of specific events |
Information |
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Sources that intentionally fabricate information, disseminate deceptive content or grossly distort actual news reports |
Fake news |
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The ability to read, analyze,,evaluate, and produce communication in a variety of media forms |
Media Literacy |
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Refers to a person who does not only read and write but also understand a specific subject |
Literate |
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The ability to recognize when information is needed to locate,evaluate, effectively use and communicate information into various formsts |
Information Literacy |
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The physical obejects used to communicate with,or mass communication through physically objects such as radio, tv, computers, film |
Media |
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The ability to use digital technology, communication tools, or networks to locate,evaluate, use, and create information |
Technology / Digital Literacy |
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A broad term that covers processed data, knowledge, derived from study, experience instructions or symbols |
Information |
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The ability to identify, understand,interpret,create,communicate, using printed and written materials associated with varying context, involves a contiuum of learning |
Literacy |
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The essential skills and competencies that allows individuals to engage with media and other information providers,develop critical thinking and life long learning skilks Includes information, and communication literacy and digital literacy |
Media and Information Literacy |
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