Thus, with the mass overloads if information and online content many are beginning to wonder is this heading towards and information overload. In the book, one chapter mentions the fact that there is becoming an overwhelming amount of content being uploaded online. It reads, “Most of the content uploaded is deemed more worthless than it is considered useful”. (Dominick, 2013 p.99). Even though the future looks brighter than the past, I would say that the change is necessary. We have come to far now in technology to go back even if we wanted to. The information is out, and the technology is right in the palms of our hands. With today’s technology anyone can create, upload, blog, and comment their ideas in mass media. Everyone has the ability to type and publish a book. Everyone now has the ability to create music and videos from their own devices. With this great ability, there is no other choice but for mass media to advance. The only difference now is that anyone has the ability to advance …show more content…
And with the help of technology there seems to be no way to slow it down, even if we wanted too. As a society the only way to freely adapt to the changes in mass communication is to learn how to function with it. The beauty of it all is that just because mass media has evolved, not everything has been taken away. Books are still being published both under hardcopies and electronic copies. This way book publishers are able to cater to both sides of general readers. And much like everything else, the changes are very adaptable fit anyone’s preference in media content. If you want to watch western movies, you can change the channel, and still find a suitable show to fit that criteria. Mass media has changed, and it shows evidence in having a brighter future. Like generations of people, companies too must learn to adapt to these modern