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39 Cards in this Set
- Front
- Back
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What research methodology uses counting?
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Quantitative
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Opinion changes persist over time?
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sleeper effect
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What research methodology uses description?
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Qualitative
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Establish colleges to improve agriculture?
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Morrill Act of 1862
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What research replaced Magic Bullet?
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Selective and Limited influences
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What guides the research?
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Research questions
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What’s right and wrong in the conduct of research
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Research Ethics
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Trends that lead to mass society
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modernization
urbanization industrialization |
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What mass media did we have in 1920s?
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Movies
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We acknowledge the sources to?
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avoid plagiarism
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Frank Capra
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Why We Fight -(G)
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Hadley Cantril
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War of the Worlds- (C)
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Darwin
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Magic Bullet- (A)
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Harold Lasswell
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Who Says what to Whom with what Effect- (I)
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Herta Herzog
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Uses and Gratifications- (E)
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Ryan and Gross
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Adoption of Innovation- (F)
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Carl Hovland
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Persuasion- (H)
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Peterson and Thurstone
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Payne Fund Studies- (B)
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Lazarsfeld, Berelson, Gaudet
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The People’s Choice- (D)
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This research hopes to find magic keys
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Persuasion (H)
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6 millions listeners tuned into this broadcast
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War of the Worlds (C)
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People were afraid that mass media was powerful and dangerous
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Legacy of fear (J)
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A study found films increased factual knowledge but difficult to change opinions
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Why We Fight Films (G)
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This study looked at voters in the 1940 presidential election
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The peoples choice (D)
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Broadcast on Halloweens eve 1938
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War of the worlds (C)
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Earliest large scale study of influence of mass media
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Payne Fund Study (B)
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Research this study of female
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Uses and Gratifications (E)
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Hybrid seed corn
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Adoption of innovation (F)
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Herbert Blumer found that movies influenced the play of children
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Payne fund study (B)
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Opinion leaders
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Two step flow of information (I)
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The study of 3000 voters
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The Peoples Choice (D)
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This resulted in FCC band of these broadcasts in the future
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War of the Worlds (G)
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Early study that lead to movies practicing self censorship
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Payne Fund Studies (B)
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study found that communicator appeals content organization
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Persuasion (H)
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before and after with control group methodology-
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Why We Fight Films (G)
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Soap Operas on Radio
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Uses and Gratifications (E)
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Presidential Election
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The Peoples Choice (D)
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Movies
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Payne Fund Studies
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World War II
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Why We Fight Films (G)
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