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19 Cards in this Set

  • Front
  • Back

Stakeholders

Parties indirectly affected by the company (nearby restaurant or bar owners, shops, etc)


They get a side benefit from firm indirect interest

Shareholders

Those who own the equity of the company


(companies w/shareholders have a board)




“1 share, 1 vote”

Chairmen / President

Comes to work to preside over meetings



Paid: corporate stipend and some shares



Elected or reelected



Worried about the future (long-term)



Focus: on the outside (investor relations)



Endgame: Legacy



Philosophy: “Do the Right Thing”



Decisions: STRATEGY (what we’ll do)

CEO

Comes to work every day



Paid: salary and bonus (“comp+ben" package)



Hired or fired



Focus: inside (unions)



Worried about the present (short term)



Endgame: his Performance



Philosophy: “Do things right” (execution)



Execution: TACTICAL (how we’ll do it)

"1 Share, 1 Vote"

Vote on resolutions:


Executive pay


Yes or no to downsizing


Yes or no to should we create a call center?


Blocking hostile takeover [poison pill]


Yes or no merger


New amendment


Entry to new business line




How often?


Once a year or at AGM (Annual General Meeting)




How?


In person or by proxy (by mail)


Proxy advisingfirm

Shareholder Activism

When shareholders assert their power as owners to influencecompany’s behavior



Asserting their power as owners to influencemanagement



Direct challenge to boards

Strategy

A boundary marker of what the company DOES and what the company DOES NOT do.



Its just as important to acknowledge what a company doesn’t do, to define its limitations



Sends aclear message to the shareholders so they know what they’re investing in.

STRATEGY mustanswer 3 fundamental questions

1. Where do we compete?


-Find an attractive market opportunity




2. How do we compete?


-Serve the market opportunity better thancompetitors


-Using tangible (or) intangible resources


-Vineyards


-Diamondmine


-Reputation


-Philosophy


-Leadership


-Culture/feelingof the company




3. How to implement the “How” and “Why”?

Primary Market (marché primaire)

Share Price: set by company management




Time: roadshow and bookbuilding +- 6 months




*Liquidity: low (price setting in hands of few)




# of Shares: high minimum

Secondary Market (marché secondaire)

Share Price: Open to the general public bid/offer spread



Time: infinite/forever



*Liquidity: high



# of Shares: 1 share (protected by regulator)

*Liquidity

Ability to buy or sell:


1.)A financial instrument quickly and easily


2.)Without moving the price too much

3 Major Macro-Economic Indicators

Growth: GDP (Gross Domestic Product)



Inflation: CPI (Consumer Price Index); calculated in USA by General Accounting Office



Employment: Unemployment Rate

Investor Relations Strategy (definition)

1. IR serves as a bridge for providing market intelligence to corporate management to facilitate strategy decisions.



2. IR is the communication of information and insight between a company and the investment community (community is very broad; can bethe general public).

DOUBLE TROUBLE – Business in France


“The Economist” Article

France is giving loyal shareholders who haveowned stock in the company for more than 2 years double the voting rights




One-share-one-vote is no longer the right ofshareholders.




Wholly free markets for takeovers aren’t adivine right either.

Five Forces Model (assessing competitive pressures)

1. Supplier Power


2. Buyer Power


3. Competitive Rivalry


4. Threat of Substitution


5. Threat of New Entry

Strategic Vision

Describes the route a company intends to take indeveloping and strengthening its business; it lays out the company’s strategiccourse in preparing for the future—forward looking.

3 things a Mission Statement should cover

1. Customer needs being met


- (What isbeing satisfied)




2. Customer groups or markets being served


- (Who isbeing satisfied)




3. What the organization does to satisfy thetargeted needs of the targeted customers


- (How customer needs are satisfied)

Statement of Values

Developedto guide a company’s pursuit of its vision and strategy, and paint the whitelines for how a company’s business is to be conducted.

Key Success Factors (KSFs)(KPI = Key Performance Indicators)

Competitivefactors and attributes that affect everyindustry member’s ability to be competitively and financially successful.




Particular attributes that are so important thatthey spell the difference between:


-Profit and loss


-Competitive success or failure