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12 Cards in this Set
- Front
- Back
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4 goals of persuasive speaking |
adoption, discontinuance, deterrence, continuance |
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3 types of claims |
fact, value, policy |
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ethos |
your credibility |
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logos |
evidence or reasoning |
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pathos |
listeners emotions |
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determining credibility |
expertise, objectivity, observational capacity, recency |
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citation info |
ahthor, publication, title, date of publication |
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logical fallacies |
misuse logic to decieve audience |
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hasty generalization |
generalize all members of a group |
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post hoc |
wrongly identifies the cause of one event to be the event that immediately preceded it |
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personal attacks |
use words to persuade the audience to reject the other side |
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bandwagoning |
saying something is true because "everyone else believes it" |
