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26 Cards in this Set

  • Front
  • Back

What does Strinati argue?

-The media are largely responsible for the creation of popular culture.


-Through TV and other media the world has become consumer-orientated


-Popular culture feeds this obsession with designer advertisements


-Consumption as such plays a key role in Popular culture

What does Adorno argue?

-Popular culture is a way of socializing into a passive unquestioning set of values


-People become obsessed with trivia above real issues


-An emphasis on consumption creates a false psychological need(pressure to buy what we cant afford)


-Companies become richer , high class see popular culture as inferior, 'mind numbing'

What does Bourdieu argue?

The distinction between high and popular culture, and how worthy they are, lies in the power of the group who support and access them. Therefore high culture is simply the culture of the higher economic classes which does not necessarily make it better.

Where/Who was Simpsons study?

(Norms of older gay men in Manchester)


-Interviewed in 'The Village'



What were his general findings?(Simpson)

-Found this was a place gay men could be overtly gay and feel ownership of an area-Gay men accepted majority of public places/life assumed heterosexuality

What were the norms in 'hetereospaces' and 'The Village' (Simpson)

Norms in hetereospaces were degaying -changed their clothing -language -constantly self surveilling to ensure they did not contravene with the rules of the heterospace.




In the Village a different set of norms relaxed overtly gay identity expressed.Might include dressing up,focus on body ie muscle tone,erotic playfulness.

What did Lury identify?

The five features of consumer culture:


1.a wide range of products


2. Shopping seen as a leisure pursuit


3.Different forms of shopping available (online)


4.Being in debt is accepted as norm


5.The packaging and promotion of goods is a big buisness

What does Ritzer argue?

MCDONALIZATION means local cultures are disappearing under pressure from fast food restaurants , the negative impact is that culture becomes homogeneous (the same around the world).

Where/who was Backs study?

Young white people in two council estates in South London.

What were Les Backs general finding?

New hybrid identities emerging among these young people in these council flats (white,asain ,black)

How come these young people were playing with hybrid identities? (Back)

These young people are in a transitional stage where they had a great deal of opportunity to construct new identities. Their cultures are not fixed traditions which they must follow slavishly.

What does he mean by hybrid identities? (Back)

These children try out new cultural 'masks',experiment with new roles and play with different styles,meanings, and symbols in all sorts of unexpected ways. Back found a great deal of interracial friendship,interaction and cultural borrowing from other groups ie. slang,music(reggae and hiphop) .

What was the result of these hybrid identities?(Back)

The new identities which were being forged brought black and white people closer together and helped to blur the divisive lines of ethnic groups.

What does Hobsbawn argue?

"identity is like the 'shirts' that we choose to wear rather than the 'skin we are born with". This suggests that we are free to construct our identity from a range of consumer choices and that we are less bound by constraints such as class, gender, and ethnicity from the past.

What are norms?

Norms are social expectations or rule about how people should or should not behave.

What are social roles?

Patterns of behavior that are expected from certain people. e.g. the police, doctors, teachers.

What does popular culture mean?

The cultural products and activities that are enjoyed by the majority of the population. e.g. watching TV, going to the cinema.

What are subcultures?

Smaller groups in society with distinctive norms and values.

What is consumer culture?

This phrase suggests that in some societies individuals express their identity through the things they buy and use.

What is globalisation?

The process by which the world appears to be shrinking as nations become more connected and dependent on each other.

What is global culture?

The idea of a culture being shared across the world.

What does multiculturalism mean?

The different ethnic groups,religions and subcultures live harmoniously alongside one another.

What does being ethnocentric mean?

Judging other cultures by our own.

What does high culture mean?

Artistic work of agreed quality, the culture of the elite created by the talented few and enjoyed only by people of refined,sophisticated tastes. The term is value laden meaning it holds judgement that it is better than other cultural products like eastenders.

What does cultural diversity mean?

The variety of cultural influences which make Britain what it is today i.e language,religion,food and dress.

What is cultural hybridity?

Cultural diversity over time creates cultural hybridity which is when cultural influences start to mix together to form new influences.