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7 Cards in this Set
- Front
- Back
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Dominant ideology
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A set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests.
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Gatekeeping
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The process by which a relatively small number of people control what material eventually reaches the audience.
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Mass media
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Print and electronic instruments of communication that carry messages to often widespread audiences
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Narcotizing dysfunction
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The phenomenon in which the media provide such massive amounts of information that the audience becomes numb ans generally fails to act on the information, regardless of how compelling the issue.
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Opinion Leader
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Someone who, through day-to-day personal contacts and commnication, influences the opinions and decisions of others.
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Stereotype
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An unreliable generalization about all members of a group that does not recognize individual difference within the group
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Surveillance function
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The collection and distribution of information concerning evnts in the social environment
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