Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/7

Click to flip

7 Cards in this Set

  • Front
  • Back
Dominant ideology
A set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests.
Gatekeeping
The process by which a relatively small number of people control what material eventually reaches the audience.
Mass media
Print and electronic instruments of communication that carry messages to often widespread audiences
Narcotizing dysfunction
The phenomenon in which the media provide such massive amounts of information that the audience becomes numb ans generally fails to act on the information, regardless of how compelling the issue.
Opinion Leader
Someone who, through day-to-day personal contacts and commnication, influences the opinions and decisions of others.
Stereotype
An unreliable generalization about all members of a group that does not recognize individual difference within the group
Surveillance function
The collection and distribution of information concerning evnts in the social environment