Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
24 Cards in this Set
- Front
- Back
|
Quantitative Research
|
Research approach that gathers data that is easily expressed in members; measures behaviors with little or no concern for the meaning people attach to those behaviors
|
|
|
Qualitative Research
|
Interpretative reasearch seeks to gain an understanding of things from the point of view of the people being studied
|
|
|
Literature Review
|
add
|
|
|
Survey
|
Research technique that involves asking a series of questions of a set of people
|
|
|
Self-Administered Questionnaire
|
add
|
|
|
Open-ended versus closed-ended questions
|
add
|
|
|
Matrix Questions
|
add
|
|
|
Demographics
|
add
|
|
|
Experiments
|
Research technique that involves manipulating the independent variable
|
|
|
Control Group
|
In an experiment, the group that does not receive the experimental treatment
|
|
|
Field Research
|
add
|
|
|
Observational Research
|
Research technique in which the researcher directly observes people's behavior in its natural context
|
|
|
Participant Observation
|
Research technique in which the researcher covertly or openly participates in the lives of research subjects
|
|
|
Hawthorne effect
|
Changes that occur in people's behavior because they are involved as research subjects; can occur when any obtrusive research technique is used
|
|
|
Accretion Measures
|
add
|
|
|
Content Analysis
|
add
|
|
|
Unobtrustive Methods
|
Strategies for studying behavior that do not affect the behavior of research subjects
|
|
|
Artifacts
|
add
|
|
|
Triangulation
|
Research strategy in which different research methods are brought to bear on a single research; different methods are chosen so that their respective strengths and weakneses complement one another
|
|
|
Sampling
|
add
|
|
|
heterogeneity
|
add
|
|
|
random sample
|
A sample in which each element of the population has the same chance of being included
|
|
|
ethics
|
add
|
|
|
IRB
|
add
|
