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5 Cards in this Set
- Front
- Back
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A positive, negative, or mixed reaction to a person, object, or idea.
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Attitude
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Attitudes are generally positive or negative views of a person, place, thing, or event-this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question.
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Strength of an Attitude
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Behavior directed against persons because of their membership in a particular group.
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Discrimination
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The classification of persons into groups on the basis of common attributes.
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Social Categorization
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An overestimate of the association between variables that are only slightly or not at all correlated.
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Illusory Correlation
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